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Join A Team Where Happy Matters

FRACTIONAL DEMAND GENERATION STRATEGY LEAD

Apply Now
Careers - Fractional Marketing Strategists

WHAT’S IT LIKE TO BE A

Fractional Demand Generation Strategy Lead at Market Veep?

Lead our PPC team and drive demand generation strategy across multiple client accounts. Set the direction, raise the bar, and step in when an account needs a senior voice.  Here’s what you’ll focus on:

Overarching Lead Generation Strategy

Set the overarching demand generation strategy, goals, and KPIs for our clients. Define standards for channel mix, audience strategy, offers, budget allocation, and testing across Google Ads, LinkedIn Ads, and Meta Ads, and ensure every account works toward measurable lead and pipeline goals.

PPC Team Leadership

Hire, coach, and performance manage our team of PPC Strategists and Specialists. Review account work, provide direct feedback, and build a team that grows in skill and delivers consistent, high-quality results.

Client Partnership & Delight

Serve as the senior escalation point when an account is underperforming or a client relationship needs attention. Join client calls to present strategy, lead difficult conversations, and help PPC Strategists turn around at-risk accounts.

Performance Oversight & Playbooks

Monitor performance across the full portfolio: cost per lead, lead quality, conversion rates, and pipeline sourced in HubSpot. Spot patterns across accounts and turn what works into playbooks, processes, and training that the whole team uses.

Your Professional Experience:

  • 5+ years in B2B demand generation or paid media, preferably in an agency or consulting environment across multiple client accounts.
  • 2+ years managing people, including hiring, coaching, and performance managing a team of paid media or marketing specialists.
  • Deep PPC expertise across Google Ads plus LinkedIn Ads or Meta Ads, strong enough to audit any account, diagnose problems quickly, and teach others how to fix them.
  • Experience setting demand generation goals and KPIs and holding a team accountable to them across a portfolio of accounts.
  • Advanced HubSpot experience, including lead scoring, lifecycle stages, and attribution reporting that ties paid programs to pipeline.
  • Executive presence and calm under pressure: you handle client escalations, join calls with client leadership, and turn tough conversations into a clear plan.

What You’re Obsessed With:

  • Driving measurable results for every client, from leads to pipeline to revenue.
    Lead quality over lead volume, every time.
  • Developing people and helping each PPC Strategist get better every month.
    Spotting patterns across accounts that one account manager alone would miss.
  • Turning an at-risk account into a long-term partnership.
  • Clear goals, clear KPIs, and a team that knows exactly where it stands.
  • Building playbooks and processes that make the whole team stronger.
Professional Man Working on Laptop in Office

A Day in the Life…

You start your day reviewing performance across all client accounts: spend, cost per lead, lead quality, and pipeline in HubSpot. Two accounts are trending below goal, so you flag them for the PPC Strategists who own them and set time to dig in together.


By mid-morning, you're in a one-on-one, coaching a PPC Strategist through a campaign restructure and a tough client conversation ahead. After lunch, you join a client call on an escalated account, reset expectations with their leadership, and agree on a recovery plan. Later, you review interview notes for an open PPC Strategist seat and update the team's testing roadmap based on what's working across accounts.


You wrap up by turning a recent win into a playbook the whole team can use. Your role combines strategic leadership, people development, and client partnership to ensure every account hits its demand generation goals.

Apply Now

HOW DO YOU BECOME A

Demand Generation Strategy Lead
at Market Veep?

Each step is thoughtfully designed to evaluate skills while providing insight into our team and culture.

1

Introductory Chat (15 minutes)

A quick conversation to get to know each other and discuss your background.

2

Team Interview (45–60 minutes)

Meet with the team to explore culture fit and alignment with our core values, along with a brief ads platform demo.

3

Reference Check & Offer

Final step where references are verified and an offer is extended.

FRACTIONAL

Flexibility & Balance

Flexible Hours

Flexible Hours

Determine your own working hours.

100% Remote

100% Remote

Work from anywhere in the world.

W2 or 1099

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Steady Projects

Repeatable HubSpot projects.

Zero Selling

Zero Selling

Receive clients completely post-sale.

Collaboration

Collaboration

Work closely with our in-house experts.

Culture

Culture

Join happy hours, team chats, and more.

Balance

Balance

Fit your workload to your lifestyle needs.

We focus on people

People first, always. Our culture of trust and support is why these recognitions matter.

HubSpot Diamond Solutions Partner
Inc. Regionals Northeast 2022
Great Place To Work - MarketVeep
Inc. Best Workplaces - 2023
Inc 5000

FAQs

What does “fractional” mean at Market Veep?

Fractional team members work on a part-time, hourly basis, supporting clients within a defined scope rather than being assigned full-time to a single account.

Is this a W2 or 1099 role?

U.S. applicants without an LLC join our team as W-2 employees. All international applicants and some U.S.-based applicants with an LLC join our team as 1099 contractors.

Are there required working hours?

No, there are no required working hours. You choose when you work as long as you meet commitments and coordinate with clients or team members as needed.

For roles that require client communications or meetings, you will work with the client to find a suitable schedule that works for both you and the client.

Will I need to find my own clients or sell my services? Can I use my company name?

No, this is a white-label position in which you will represent yourself as a member of the Market Veep team. All client work is provided post-sale. We handle sales and client acquisition; you focus on delivery and retention. 

Can I work on other freelance or consulting projects at the same time?

Of course! Many of our fractional team members balance Market Veep work with other clients, projects, or commitments. In fact, our best-fit fractional team members have other steady sources of work aside from our partnership. 

Will this position turn into a full-time position?

At this time, there are no structured plans to convert fractional team members into full-time employees.

How many hours will I be assigned per month?

Demand Generation Strategy Leads are assigned a monthly allotment of hours based on the number of accounts and team members being managed. 

Does this role require client-facing meetings?

Yes, you will lead client calls to discuss strategy, provide updates, or gather feedback.

What’s the difference between a Demand Generation Strategy Lead and a PPC Strategist at Market Veep?

Our Demand Generation Strategy Leads oversee the performance and results generated across multiple PPC Strategists and their accounts. Our PPC Strategists are responsible for the day-to-day operations and performance of those individual accounts.

What does success look like for a Demand Generation Strategy Lead?

Success means clients are achieving their lead generation and revenue goals. Additionally:

  • Client accounts are hitting their demand generation goals for qualified leads, cost per lead, and pipeline.
  • Lead quality is improving across the portfolio, and clients can see it in HubSpot.
  • PPC Strategists are growing in skill, performing well, and staying with the team.
  • Escalations are rare and resolved quickly, with strong client retention.
  • The team works from shared playbooks, standards, and KPIs.

BE KIND.
DO GOOD.
MARKET ON.

Apply Now!