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The Benefits of Using Pinterest in Your Content Marketing

The Benefits of Using Pinterest in Your Content Marketing When you purchase through links on our site, we may earn an affiliate commission.

Incorporating Pinterest into your content marketing will you attract more traffic to your company’s blog and website. Pinterest provides a variety of tools for business accounts that will help you promote your brand and engage with potential customers.

Pinterest has over 200 million monthly users and reaches a wide variety of people, from seniors  to millennials to Gen Z. Pinterest is a platform that users go to for inspiration and, according to Pinterest Business, 84% of its users use Pinterest to learn something new.

Incorporating Pinterest into your content marketing strategy will help attract potential customers to your blog. A wide range of companies can be found on Pinterest. Brands use it to promote their company and engage with other Pinterest users and potential customers.

Pinterest can help you increase brand awareness, attract visitors to your website, and promote your products and services. The majority of people on Pinterest are searching for ideas or answers or ideas. It’s an easy way to advertise your brand’s solutions.

The Benefits of Using Pinterest in Your Content Marketing Featured Image Bottom Icon
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What does Pinterest offer businesses?

Pinterest offers Pinterest Business accounts that you can create for free. You can link your company blog or website to you Pinterest Business account. A Pinterest Business account offers a variety of tools to track and analyze your brand’s progress and performance.

The Best of Pinterest’s Business Tools:

1. Pinterest Analytics

Pinterest Analytics allows you to see what people are pinning from both your profile and your company’s website. Once you’ve created your account and have linked it to your company’s website, you can take a look at exactly what pins your followers are interested in from your website. You can also see how many users click pins from your profile to get to your company’s website.

Pinterest Analytics

Image credit: Pinterest

There is also a demographic section that allows you to see exactly who your content is reaching. This is a great way to get to know your audience and where they come from. That way, you can target content directly to people in different demographics.

2. Rich Pins

Rich Pins is definitely one of the more useful tools that Pinterest has for business accounts. It allows you to add more context and relevant information to your pins. There are different types of rich pins that are available: app, product, recipe, and article.

This is an effective way to provide a snippet of information for your blog post articles to attract more readers to your website and get them to click your call-to-actions.

3. Save Button

The save button feature allows people to save your website’s content directly to their Pinterest profile. When you install this feature on your blog, you can link your pictures directly to Pinterest and this allows your audience to share what they like from your website with their own personal followers.

This resource is an effective tool for expanding your company’s reach and attracting new visitors to your website.

4. Widget Builder

Widget Builder allows you to promote your brand’s Pinterest page on your blog or website. The save button is an extension of the Widget Builder. Other widget types that are available are the follow button, pin widget, and profile widget.

The Widget Builder allows you to promote one of your content marketing channels, increase engagement with your current followers, and attract new followers to your Pinterest profile page.

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Tips for Effective Pinterest Marketing

1. Post Consistently

Just like any other social media platform, posting consistently is a driving force in creating a successful profile. Pinterest has actually created a guide to posting on their website. Their best practices are based on the knowledge they gained from analyzing thousands of pins. The guide is available for business accounts and it outlines which pins work the best.

Pinterest recommends you post and save pins regularly on a day-to-day basis. Post and save pins at different times throughout the day in order to analyze which time is the most effective to post.

2. Match Your Website's Aesthetic

You have designed your blog to match the theme of your company. Your layout, blog posts, and even the colors of your website are united under your company’s aesthetic. Your Pinterest page is a representation and extension of your company. You should make it so it matches the personality of the rest of your content marketing platforms and efforts.

Like Instagram, Pinterest is mainly a visual platform. You use images and different types of graphics to promote your brand, so make sure the images you use are consistent with your brand.

3. Engage with Your Followers

Make sure you show interest in what your followers like. Follow different accounts and boards that are relevant to your brand as a whole. Engage directly with your followers by liking or re-pinning what they post on their accounts.

Liking and re-pinning will further your connection with your followers by showing support and interest for your followers’ wants and needs.

4. Tell Your Brand's Story

Pinterest is a platform that visually represents your brand. You want your boards and pins to connect with your brand’s story. Your brand’s story embodies your mission and core values. Your story helps create a connection with your target audience, and you want that to carry over to your content marketing platforms.

On Pinterest, you should create boards and pins that directly represent your brand and emphasize what your mission is.

5. Create Unique Pins

Just like any piece of content, your pins should be unique to one another. They should all engage and educate your followers. Make sure you create pins that link to your helpful blog posts. Utilize pin and board descriptions to deliver quick but helpful pieces of content to your followers.

Use keywords from your blog posts within your descriptions in order to optimize results of your content.

6. Host a Contest

Hosting a contest is a great way to engage your followers and get feedback on your company’s products and services. For example, you could ask your followers to create a board that includes what they like the most about your brand and your products. Then, you can ask for your followers to give you the link to their board so you can evaluate it.

Of course, you should offer a prize of some sort for the winner(s) of the contest, and re-post the best boards on to your Pinterest page.

4 Brands that Use Pinterest to their Advantage

1. Whole Foods

Whole Foods has over 350,000 followers on the Pinterest and over 30 boards on their profile page. Each board has sub-boards within it that represent a different aspect of what the overall board represents.

This is an example of one their pins that links directly to an article on their website:

Whole Foods is all about all-natural and organic products. This pin promotes their support of organic food and links to helpful article on “The Benefits of Buying Organic”. This article could be educational for the people curious about organic foods and what their benefits are.

2. L.L. Bean

With almost 5 million followers, L.L. Bean definitely reaches a wide variety of Pinterest users. They use Pinterest to directly link to the products on their website by providing quality images and separating them into different boards based on the type of product or outdoor activity.

L.L. Bean Pinterest Example

This pin from L.L. Bean’s “Catalog Covers” board shows a preview of their Summer 2017 Catalog cover. Each cover provides a link to where people can purchase their different catalogs.

3. The Home Depot

The Home Depot has over 70 boards on their profile page and over 600,000 followers. Each board shares unique types of content. From a Halloween Style Challenge to Patio Accessories to Cleaning Hacks, the Home Depot’s Pinterest has just about everything you can imagine.

Home Depot Expert Answers

One of the Home Depot’s boards is even called “Expert Answers”, which gives out helpful solutions for common household problems that people might come across. This pin includes a video on “How to Fix a Leaky Faucet” that links to their YouTube page.

4. HubSpot

With over 50 boards, HubSpot uses Pinterest to promote their marketing software and educational blog posts. Their boards vary from an Infographics-only board to a board with memes of “Bad Marketing Cats”.

HubSpot Pinterest example

This pin is advertising for a live webinar on Social Media promotion and links directly to a webinar signup page.

Pinterest is a great addition to your content marketing strategy. It will help you engage with your followers and attract them to your company’s blog and website. It’s a great platform to promote your brand and it’s equipped with tools that will help you get the best out of your content marketing efforts.

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Is Pinterest Good for Marketing?

If you’re always on the lookout for a great opportunity to promote your brand, then it’s definitely worth learning how to use Pinterest for marketing. The right Pinterest content strategy can be a great way to promote brand awareness, boost engagement, and even drive conversions.

The many benefits of Pinterest for business owners include targeting, analytics, and insights tools. Not to mention that marketing on Pinterest also makes it easy to run ads that blend more naturally into the surrounding interface.

If you’re interested in learning more about how to market your business on Pinterest, then be sure to check out Pinterest Academy. The e-learning platform that will walk you through everything you need to know to get started.

How to Market Your Business on Pinterest

The first step to integrating a new social media platform into your content marketing strategy is understanding what makes it unique. For instance, while LinkedIn focuses on professional networking, YouTube and TikTok are all about video sharing.

Pinterest, on the other hand, describes itself as a “visual discovery platform.” You know the old saying, “a picture is worth 1,000 words?” That’s basically the approach you want to take when it comes to marketing on Pinterest.

Pinterest tends to be less wordy than platforms like Facebook or Twitter (X). It’s more a mixture of everything that makes magazine photos, mood boards, and picture books so delightful.

But much like other social media platforms, Pinterest has its own unique best practices that can help set your next campaign up for success.

Dos of Pinterest Marketing Strategy

Whether you've used Pinterest for marketing before or are just getting started, there are several easy ways to increase your odds of success. Here are a few quick tips and tricks that can help you achieve your goals.

  • Always use high-quality visuals. As mentioned, Pinterest is a very visual platform. Whether you use videos, photos, infographics, or a mixture of different mediums, make sure your visuals are formatted for maximum visual appeal.
  • Offer insights and information. Never underestimate the power of a great infographic or tutorial. Many viewers turn to Pinterest for inspiration and ideas, so don’t hesitate to share your expertise.
  • Customize your profile. Make sure your Pinterest profile is filled out fully and professionally. Include a link to your website, a short bio, and the same brand photos you do on other platforms to help users recognize you.
  • Use keywords. Whether you’re coming up with a board title, hashtags, or an individual pin description, use relevant keywords to attract the right audience.
  • Keep things organized. If a viewer lands on your profile, make it easy for them to look around by organizing your posts neatly on relevant boards.

Don'ts of Pinterest Marketing Strategy

If you plan to use Pinterest for marketing, there are also several common blunders you’ll want to avoid! Here are several top offenders and how to keep them from happening to you.

  • Use low-quality images. If a piece of media you upload shows up blurry or overly pixelated, resist the urge to post it until it’s fixed.
  • Forget inbound marketing strategies. Posting boards full of sales ads is unlikely to do you any favors. Try to offer your audience as much value as you can in the most visually appealing way possible.
  • Neglect your profile. Using non-branded photos or leaving your Pinterest business profile blank can be confusing for potential followers.
  • Keyword stuff. Keyword stuffing is just as unnatural and annoying on Pinterest as it is anywhere else. Don’t let it happen to you!
  • Forget to keep things organized. Sometimes, the only thing worse than not having enough boards is having too many. Maintain enough boards to keep your pins in relevant groups but resist going overboard.

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