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Trusted Websites and What They Mean for Your Business

Trusted Websites and What They Mean for Your Business

Obtaining backlinks from trusted websites like Yelp, Angie's List, or other business directories can make you more attractive to search engines. They can also get you referral traffic from those sites. Just make sure your reviews are good!

When was the last time you didn’t consult an online resource before making a purchase on the web? People use online marketplaces like Amazon, eBay, and AliExpress more than ever. Some people use them exclusively for purchasing. When customers search for your business online, they may go to resources like Angie’s List, Google + Local, or Yelp.

These are some of the most trusted websites online, and you should be on them.

Maintaining a positive presence on these websites can make or break your customer relationships. It's important to understand how trusted websites work and what they mean for your business.

of consumers ready online reviews on businesses during the sales cycle
Trusted Websites and What They Mean for Your Business
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Close Sales Faster

Consider this: Almost 95% of consumers read online reviews on businesses during the sales cycle. More importantly, eight out of ten people trust online reviews as much as personal recommendations. Short of word-of-mouth reputation, there’s arguably no other metric more vital to your success than your online reputation.

Your customer interactions follow a pretty simple formula: customers tend to do the most business with companies they trust. When a majority of online reviews on your business are positive, those who have never dealt with you have a much higher incentive to do business with you. More trust, more customers.

When you grow your client base, the opportunity for more positive reviews blossoms at the same rate. It’s a positive feedback loop that helps you introduce your company to more likely prospects.

Gain a Competitive Edge

According to recent surveys, a company’s star rating is the most important factor in a customer’s purchasing decision. That means a customer is more likely to pick your company’s services over a close competitor, given you have a higher star rating than they do on popular review sites. In highly-competitive markets, this is your best bet to beat out the competition.

Keep Customers Coming Back

Surprisingly, even if you don’t get all-star reviews, you may still be able to find a silver lining to your customer’s gloomy cloud of a review. In a recent survey, researchers found that 95% of customers that had a negative experience with your company will come back if the issue is resolved quickly and efficiently.

When you manage your presence on numerous trust sites like the ones we’ve mentioned, you’re able to catch negative reviews when they’re new, solve the root of the problem and potentially change your customer’s mind about the previous exchange. In this way, sites like Yelp and Google + Local are more than just sources of testimonials - they also act as damage control for unhappy customers.

Tie It Together with Trusted Websites

So, statistically speaking, when you manage your brand on well-known trust sites, you’re almost certainly likely to witness a spike in customer acquisition and satisfaction. By encouraging positive reviews and making peace with the negative ones, you’re able to gain an important business edge on your competitors and establish trust with your target audience.

Keep your eyes and ears open for customer reviews, and your business is sure to flourish!

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Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.