Encouraging Clients to Contact
Of course, keywords and SEO aren’t everything. The ultimate goal of every content effort is to encourage website visitors to contact you. To reach this goal, you have to build trust, project your expertise, and provide quick incentives for contacting you.
To built trust, a legal content writer creates content that is actually useful to readers. They may do this by answering frequently asked legal questions, providing insight into local laws, addressing news topics, and other means. The best legal writers have experience conducting research and synthesizing their findings into trustworthy legal copy. When readers find your content useful, they are more likely to reach out for a consultation.
Marketing professionals know how to combine SEO strategy and meaningful writing into powerful marketing content. They also benefit from your expert input. When you outsource your law firm’s content effort, you don’t have to take time to write content. But you do get to approve and provide feedback to any legal content before it gets posted online.
Where Do You Find a Legal Content Writer?
There are plenty of legal marketing firms that claim to do SEO. Some will even provide you with content. But too often, they write content entirely for search engines. Copy filled with awkward keyword repetitions and meaningless messaging won't build trust and convert leads. Many of these firms specialize in fast website production, which means they won’t take the necessary time to develop web copy that gets results.
Marketing agencies serve businesses in a number of different industries. Each project they undertake is unique, which means the web development, content writing, and search engine optimization they do is different for each client. When you enlist the help of a legal content writer at a marketing agency, you aren’t just another lawyer on their task list. You have special needs that require specialized skills.
Agency writers are multi-faceted digital marketing professionals. They’ll work with you directly to determine your messaging, your SEO strategy, and your monthly content goals. If you need to update your website, an agency web developer can give you the personal touch. An agency can even help you with design work, social media management, digital ads, and more.
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