Improve Your Website by Making It Mobile-Friendly
By Market Veep
More people are viewing websites on smartphones than ever before, and not just consumers. You can't afford to have a business website that only works properly on a desktop computer.
Today’s internet users have come to expect a fluid experience when accessing a business website. Most visitors access a business website to accomplish a specific objective. They may want to get information, making a purchase, or browse around.
As a business, you should improve your website design so visitors can find what they need and easily convert. But to maximize your conversion rate and optimize the user experience, improve your website by making it mobile-friendly.
Creating a website that functions on mobile devices is essential for today’s businesses. The number of people who own a smartphone recently surpassed the number of people who own a personal computer.
Mobile now represents 65% of digital media consumption time, which means a majority of online articles, videos, and interactive web spaces are being accessed through a mobile device. Additionally, over half of all Google searches happen on mobile rather than a desktop computer.
So, how do you go mobile-friendly? There are a few ways you can improve your business website for mobile viewing. Which method you choose will depend on the status of your website and the amount of time and effort you are willing to commit.
Create a Separate Version of Your Website
There are tools available which allow businesses to create two versions of the same website: one for desktop and one for mobile. If you are happy with the design of your current website, this may be a viable option. There are some pitfalls to creating a separate, mobile version of your site, however.
With a separate mobile website, you’d have two different websites to update should you want to make any changes. Updating a single website is a challenge for any team, especially if they intend to do a major facelift.
Use Plugins
Depending on what CMS you use, you may have access to plugins that can make your website mobile-friendly. These tools make it easy to implement mobile versions of features like shopping cart systems or blogs. You can also use these plugins to add additional features that are conducive to mobile-viewing. Plug-ins will be able to detect whether a visitor is accessing the site via mobile and then act accordingly.
Make Your Website Design Responsive to Mobile
To improve your website by making it mobile-friendly, design it for mobile from the start. If you intend to do a full overhaul of your website soon, this might be a good option.
Mobile responsive websites look appealing in both a desktop browser and on a mobile device. The added benefit is that, when designing your website, you’ll be forced to keep your design clean and efficient. Clean website designs aren’t just mobile-friendly, they lead to a more enjoyable user experience overall.
The world is going mobile. At the beginning of 2016, Pew Research reported that 72% of U.S. citizens own a smartphone, and that number has been climbing steadily over the past decade. As technology continues to get smaller, today’s smartphones will become the smartphones of yesterday. Even burner phones now give their users access to the internet.
Improve Your Website by Making it Mobile-Friendly
If you are still having trouble attempting to improve your website by making it mobile-friendly, it might also be a good idea to consult with professional business website designers. Experts can do an assessment of your website and determine which option is best for you. They will also know how to leverage the plug-ins on your CMS. Once your site is redesigned, you’ll be able to market more effectively to mobile internet users.
Get The Latest From
Market Veep
RELATED ARTICLES
Embracing Digital Marketing Strategies in Industrial Markets
After all, traditional marketing that focuses on in-person sales visits and printed marketing...
Event Marketing Examples for Every Funnel Stage
But exactly what is event marketing, and how can you incorporate it into your overall marketing...
Exploring the Latest Manufacturing Marketing Trends
Manufacturing marketing trends are no exception, as many top companies now rely on digital...
Get Growing!
Download our eBook and get advice from 8 CEOs of Inc. 5000 companies in their own words.
GREAT MARKETING PARTNER
Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
Cres F.
EXCEPTIONAL EXPERIENCE
Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
Matthew W.
BEST PARTNER EVER!
As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
Jean M.
SET UP FOR SUCCESS!
We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
Bailey G.
OUTSTANDING WORK
There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
Nadine B.
5 STARS FOR MARKET VEEP!
We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
Anneke C.