• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

Top Common Email Marketing Mistakes to You Must Avoid

Shape
Top Common Email Marketing Mistakes to You Must Avoid

By Elise Salazar

6 min read

My family loved watching the old TV series “The Three Stooges”. An icon of slapstick humor, this show demonstrated the worst of human interaction.

No one wanted to be labeled as one of the three stooges. And it was obvious how stupid these men were, which in turn gave us a laugh.

Unfortunately, this can happen in email marketing. The mistakes are there and they are obvious. And you certainly don’t want anyone laughing at your marketing emails. I’ve seen “poke in the eye” impersonal content,  “Moe’s bullying” too much content, and the crazy squeals of “Woo-woo-woo” with noisy CTAs. Let’s take a look at these common email mistakes:

Shape
Top Common Email Marketing Mistakes to You Must Avoid
Featured Image Bottom Icon
Create content with a human touch.
Savor the content.
Use enticing invitations.
Create personal and catchy subject lines.

Create Content With A Human Touch

Our motto here at Market Veep is “Marketing Made Human”. Why? Because we believe that when it comes down to it we are all human. We need to remember that! Sending off an email that doesn’t remember or acknowledge our humanity is not going to get you anywhere. Be real. Be human. Too stuffy, too formal, and you have lost your audience. Think about what you want to read in an email. Get to the point. Treat them as a friend. Be considerate. And most importantly, utilize personalization tokens offered by HubSpot. In today’s technology, we all just want to feel the warmth of the human connection. Not a poke in the eye!

Savor The Content

You're excited! You love your product! Your offering is the best! And you want to share everything about it. We get it. But giving too much content all at once feels like “bullying”. Less truly is more here. Savor it and allow the reader to do the same. Long emails do not get read. You are much better off keeping your message short and to the point. Utilize workflows to send 2 or 3 emails with small amounts of content spread out. This will be enticing and respectful of the readers. It hearkens back to the recognition that we are all human. We all have finite amounts of time. Be respectful and use their time wisely. Don’t “bully” them into taking in all your information at once.

Use Enticing Invitations

You want your reader to be invited to take action. That is smart. You also want to make it super easy for them to connect, get more information, and head to your website. Enter the “call to action" better known as the CTA. This is a great item to add to any email. However, too many CTAs or CTAs that are too large can be noisy and obtrusive. Some tips: 

  • Ensure that the content and the CTA are somewhat related. 
  • Keep the CTA a reasonable size.
  • One CTA in the middle and 2 at the end is plenty.
  • A button, a link, an image - any of these formats work well.

Don’t allow your CTAs to give off those annoying “screams of woo-woo-woo” like Curly. Use your CTAs to be an enticing invitation for more.

“Sending off an email that doesn’t remember or acknowledge our humanity is not going to get you anywhere. Be real. Be human.”

Elise Salazar, HubSpot Admin, Market Veep
Image Shape
email screen

Create Personal and Catchy Subject Lines

Remember Uncle Shemp, that fourth stooge who joined the series later? Well here is a fourth bonus tip: Make your subject lines personal and catchy. Use their name in the subject line. Wit and fun wordplay keep it real. Emojis work well, too. Keep it short and to the point. Make sure the subject line and the email content match. You don’t want your email to be the weird, unwanted fourth stooge. 

Avoid Being the Next Comedy Act

Sometimes all you need is a quick review. Here’s a handy checklist to help you. Give this list a once over before sending out your next email:

  • Spellcheck
  • Inserting tokens but the contact doesn't have them in the database ie. Company Name
  • No default settings for tokens that are missing
  • Check footer and navigation links are properly working including social icons
  • Confirm sending list
  • Remove non-marketing contacts from the sending lists
  • Add a list for internal receiving
  • Making sure all cloned info has been changed out from the template
  • Set for end user time zones
  • Data hygiene of the database to ensure accurate list segmentation
  • Name with internal name respective to month/ type
  • Confirm from name and email address match
  • A/B test subject lines
  • Set A/B test goals: click rate, click-through rate, open rate
  • Assign A/B winning version %
  • Set A/B test duration before declaring a winner
  • Customize preview text
  • Attach to a campaign for ROI measurement
  • Confirm there is a web version
  • Preview on desktop and mobile
  • Confirm do not send to list
  • Confirm if used as a one-time use or for automation
  • Confirm any smart rules have been implemented
  • Test all links are clickable, and test images where applicable to be clickable
  • Send a test email to yourself

Email marketing mistakes happen. But they don’t have to be a recurring series like The Three Stooges. Employ these tips and your emails will help get your product information and your brand name to potential buyers. It’s way better than a poke in the eye!

 

Get The Latest From
Market Veep

RELATED ARTICLES

Master Sales Funnel Strategies: Tofu Mofu Bofu!

Master Sales Funnel Strategies: Tofu Mofu Bofu!

Between SEO, SEM, and SERPS, we’re always finding clever ways to break down concepts into four...

Why B2B Demand Generation Strategies Work

Why B2B Demand Generation Strategies Work

The sparkly, PR rep cousin of lead generation, this approach is all about growing your audience by...

Key Marketing Strategies for Robotics Manufacturers

Key Marketing Strategies for Robotics Manufacturers

In fact, experts project that the U.S. Robotics market is on track to pull in $7.85 billion in 2024...

hard-cover-top-7-2

Maximize Results! 

Download our eBook and improve your email tactics, increase your open rates, and more. 

Download Now
team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
team-member

Nadine B.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

AM I A
CANDIDATE?