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When Should You Use a Marketing Agency?

When Should You Use a Marketing Agency? When you purchase through links on our site, we may earn an affiliate commission.

You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

Marketing has become a must for start-ups and small to mid-sized businesses. Many are competing against businesses that have larger marketing budgets. Of course, marketing can get expensive for smaller businesses when they attempt to do it themselves.

Marketing also takes time, which is why many small to mid-sized businesses use a marketing agency. Leads need to be generated, nurtured and handed to a sales team before they start contributing directly to revenue.

When small to mid-sized businesses decide to do marketing with an in-house team, employees need to be sought out and hired. The salaries for employees in key positions can lead to obstructive overhead as well.

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According to Inc. Magazine, the average salary for a Marketing Manager is $120,000 per year, and the average salaries of other marketing professionals can range from $50,000 to $60,000 per year.

Regardless, many small to mid-sized businesses still choose to use their own people for marketing. Street Fight, an online magazine that reports on the “local marketing ecosystem,” reported that 64% of small to mid-sized businesses still do marketing in-house, despite the costs.

While there are certainly perks to doing marketing in-house, it can get expensive. For many small to mid-sized businesses, hiring a full-time marketing staff just isn’t feasible. Their marketing efforts dwindle because of lack of time, lack of budget, and lack of energy.

Should You Use a marketing Agency or an In-House Marketing Department?

Use a Marketing Agency that Fits Your Business

So, how big does your business need to be to use a marketing agency? Not big at all, actually! Marketing agencies design their packages for flexibility, so they can be scaled to any budget and any need. There are specific marketing strategies that have proven to be effective for small business.

While bigger strategies are always an option down the road, starting small can still bring growth.

The great thing about blogging, email marketing, social media marketing, and other digital strategies is that they are cheap. The biggest cost for these types of marketing efforts is time. Time is what small to mid-sized businesses need most to nurture leads, get more customers, and grow.

A lack of resources, such as staff, time, and budget, is also the biggest obstacle to successful lead generation for business in general.

You can use a marketing agency to give your business more time to do marketing right. By outsourcing your effort, all you have to do is set standards and determine which strategies will work best for you. Then, just let your outsourced marketing team get to work, all at much less cost than hiring your own team.

Use a Marketing Agency as Your Lead Generation Machine

When you use a marketing agency, you are outsourcing your marketing tasks to a team of proven professionals. The longer you retain a marketing agency, the more results you’ll see. If you choose to redesign your website and do SEO, you’ll start seeing more traffic pretty quickly.

If you take it a step further and ask for content marketing, you’ll start seeing even more leads.

When small to mid-sized businesses do marketing in-house, they are often unable to track the success of their efforts. Content management systems that offer reporting structures can be expensive on top of the salaries of an in-house marketing staff.

Thankfully, marketing agencies that are worth their salt will also provide you with metrics and reporting so you can track their marketing performance. This kind of transparency allows you to adjust your strategy to meet growing needs and maintain your agency’s accountability. It also lets you see how far you’ve come since you started to use a marketing agency.

Simply put, you can use a marketing agency as your outsourced lead generation machine. Every business maintains some sort of sales team. But small to mid-sized business can’t always afford their own army of in-house marketers. Even if you just need a little extra help and no matter how big or small your business is, you can use a marketing agency to drive in more leads so you can close more sales.

Should You Use a marketing Agency or an In-House Marketing Department?

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Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

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Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

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As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

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We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

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There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

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We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

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