3. Lunch Outings
Sometimes a small change in atmosphere is all it takes to increase productivity. Going to a local restaurant for a meeting is a great way to curb that rinse-and-repeat rut both departments can find themselves in. This can help you align sales and marketing in a more relaxing environment, just by giving them a chance to cut loose. Think of it as a reward for their hard work: something both teams can look forward to.
4. Identify Weaknesses
Sometimes it's important to get together and objectively look at performance to identify what isn’t working. This practice can apply to sales and marketing teams alike, not only on an individual level but holistically. What are the two teams doing as a unit that could be improved?
It can be as simple as developing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). This not only applies to work performance but internal operation as well. Identifying weaknesses are the stepping stones to making improvements in things like communication, customer service, and overall workflow. Identifying weaknesses is also a great way to highlight strengths.
5. Brainstorm Content Together
Sales and marketing both share the same goal: find customers. So it's a good idea for the two teams to brainstorm ideas for content together. Marketers can better orient content towards the needs of customers by addressing common questions that the sales team has heard. Sales teams can also receive insight into the marketing process by understanding the work behind blog posts, eBooks, or webinars. Combining these perspectives can lead to some great ideas.
6. Hold Meetings Outside
This is as simple as it gets. Holding meetings outside (weather permitting of course) is a great way to align sales and marketing in a comfortable setting. In case you hadn’t noticed a theme here, sometimes getting out of the office is just what your teams need to break down walls and work together. Simply going outside is an easy remedy to the cabin fever even the best of us can get. This is a good way to set the stage of a good meeting. It warms everyone up, gets them refreshed, and keeps them ready to work.
Align Sales and Marketing
Sales and marketing alignment is key for a successful and healthy work environment, but it's also necessary for your marketing and sales teams to reach their goals. It helps keep both teams responsible. It also turns segmented benchmarks like lead counts and close rates into centralized goals they can both achieve together. Sometimes things can get lost in translation between these two departments, but if you mix things up a little and give the two teams a chance to work as one, work can flow naturally.
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