Social media marketing is more important than ever. With companies using multiple social media platforms, it’s hard to manage all of the incoming content requests. In order to keep your social media manager and team organized, take a look at these 9 social media management tips.
Managing social media is becoming more and more difficult. When you’re posting to Facebook, Instagram, Snapchat, LinkedIn, Twitter, and Pinterest it’s hard to keep track of all your social media content. As you can imagine, then, being a social media manager requires a lot of organizational skills.
Not every company is on every social media site out there, but it’s extremely likely that your company’s social media manager is managing more than one social media account.
Social media managers consistently create content across multiple social media accounts, stay up-to-date on trends, keep up with social media requests from different departments, and respond to any messages, mentions, or comments that come through. That’s a lot of work to keep track of on a day-to-day basis.
The key to social media management is staying organized. If you can’t stay organized, then you won't be able to stay on-top of the content, tasks, trends, goals, and messages you're responsible for. Here are some social media management tips to help you keep up with your social media duties.
Table of Contents
What is Social Media Management?
Social media management is the process of overseeing a brand’s presence across various social media platforms. It involves a combination of strategies and tasks aimed at building and maintaining a strong online presence for a company or individual.
Social media management includes the creation and scheduling of content, engaging with the audience, monitoring performance, and implementing strategies to meet business goals.
Key tasks in social media management typically include:
- Content creation: Developing posts, graphics, videos, and other materials that align with the brand’s voice and message.
- Scheduling: Planning when and where content will be posted to maximize audience engagement.
- Engagement: Interacting with followers through comments, messages, and other forms of communication to build relationships.
- Analytics: Tracking key performance metrics (such as engagement, reach, and conversions) to evaluate the effectiveness of the social media strategy.
- Community management: Ensuring that the brand maintains a positive image and responds to questions, concerns, or feedback from followers.
Overall, social media management helps businesses increase their online presence, improve customer relationships, and achieve marketing objectives.
Why Social Media Management is Important
Social media management is crucial for several reasons, particularly in today’s digital age where a strong online presence can significantly impact a business’s success. Here are a few key reasons why social media management is important:
Brand Awareness and Reach
Social media platforms are powerful tools for increasing a brand’s visibility. Effective management ensures that content reaches the right audience, helping to build recognition and grow the brand’s presence.
Audience Engagement and Loyalty
Consistent interaction with followers builds trust and fosters stronger relationships with the audience. Engaging with customers and responding to inquiries or feedback can improve customer loyalty and satisfaction.
Driving Traffic and Sales
Well-managed social media accounts can be used to drive traffic to your website, generate leads, and ultimately convert followers into paying customers. Through targeted campaigns and promotions, social media becomes a direct sales channel.
Reputation Management
Social media allows businesses to shape and protect their online reputation. By actively monitoring and addressing customer comments or concerns, brands can maintain a positive image and respond to negative feedback in real-time.
Data-Driven Insights
Social media management tools provide valuable analytics that help businesses track performance, understand audience behavior, and optimize strategies. This allows for data-driven decision-making that can improve the effectiveness of marketing efforts.
Cost-Effective Marketing
Compared to traditional advertising methods, social media management is relatively low-cost but offers high ROI. It allows businesses to target specific demographics with precision, maximizing the value of each marketing dollar spent.
How to Keep Your Social Media Management Organized
1. Develop a Strong Social Media Strategy
In the age of social media, it is absolutely crucial that your company develops a strong social media strategy. Your social media manager and team should outline specific goals and objectives for your company on social media. Then, develop a plan outlining the steps you’ll have to take to achieve your goals and objectives.
Not only will creating a social media strategy help keep your team organized, it will also increase overall productivity. You’ll want to create individual plans for executing your goals, but having a strong overall social media strategy will keep your team on track.
2. Consistently Update Your Content Calendar
First, you should create a content calendar to keep track of all the different posts you have to create for your different social media accounts. Planning out your social media content can take up some time, but you’ll be happy that everything has a set date to be published.
Your content calendar should be a little flexible because not everything is always going to be set in stone. Flexibility is always one of the best social media management tips, as there’s always a possibility you’ll have to move some things around before they're published.
The key to a successful content calendar is consistently updating it. You’re always going to be generating new types of content for different platforms, so you want to make sure your calendar matches what you’re publishing.
3. Schedule Your Posts Ahead of Time
Scheduling your posts ahead of time will make it easier to focus on the other important tasks that you have to accomplish throughout the week. It will save you more time if you group your posts and schedule them beforehand, so you don’t have to worry about posting individually every single day.
Not only will scheduling your posts save you some time, it will also space out all of your content on different social media platforms. You don’t want to post too little or too much, and scheduling your posts will allow you to see the best times for posting on different platforms.
Some social media platforms have tools for scheduling out posts, but it’s much easier with an all-in-one tool like HubSpot or Hootsuite. These tools let you schedule posts to all your platforms in one location, so you won’t have to switch between platforms!
4. Know Reliable Sources To Keep You Up-To-Date On Social Media Trends
Part of the job as a social media manager is to know the latest trends. Your social media platforms will flourish and grow if you keep up with the most valuable trends. Social media is constantly changing, which means that social media management tips are always changing as well. This is why you'll want to find some reliable places to go to get updated on all the most recent news and trends.
Subscribe to some industry related blogs that will consistently post news on updates to social media for your industry. The trends can change overnight, so you want to have tools available for your social media team that will keep them updated.
5. Create A Spreadsheet To Keep Track Of Your Company’s Social Media Requests
Different departments of your company are going to have different social media wants, needs, and requests. To keep track of what everyone wants, put together a spreadsheet to keep track of all of the different social media requests.
To make it even easier, create a shared Google sheet where everyone can go in and request a social media promotion. Ask everyone to put in their request, what date they would ideally want it published, what campaign it’s for, and what they’d ideally want the post to say. You’ll then be able to go into spreadsheet and then approve everything.
6. Set A Time Limit For Each Task
Giving yourself a time limit for each task will increase your productivity. Scheduling out how much time to spend on every task will make juggling your daily to-do list a lot easier. Think of a time limit as a mini-deadline for each task that you set for yourself.
You shouldn’t have to dedicate long amounts of time for each task because you won’t finish everything in a timely manner. Setting a time limit for your tasks is not only of the great social media management tips, but it will also motivate you to stay focused and get all your tasks done.
7. Create a ‘Social Media Content’ Folder For Your Email
If you manage social media, you probably get dozens and dozens of emails a day. Co-workers from different departments are probably sending you different pieces of content that you have to go through.
To make going through all of your emails a little bit easier and more organized, create a ‘Social Media Content’ folder specifically in your email. Then you can move all of your content-related email into a specific folder to have everything in one place. You just have to make sure to consistently update what’s in the folder.
8. Keep Up With All Your Emails
You really should keep up with all of your emails that people are sending you. Consistently check and respond to your emails. It’ll make it easier to organize all of the content people are sending you. Try your hardest to read your emails as they come in so you can sort them into the proper place.
Also, if you subscribe to any industry blogs, you want to make sure you’re updated on the latest news so you can keep up with any new social media trends.
9. Have A Synced To-Do List On All Your Devices
Creating a daily To-Do list and even a weekly To-Do list will help keep you organized. Once you create your To-Do list (or lists), you should sync this list across all your devices. There are tons of super helpful To-Do list apps that you can sync across all your devices.
Wunderlist is a really good app that you can download on all of your devices that will sync all of your daily To-Do lists. If you have access to your lists everywhere you go, you’re less likely to forget what you have to accomplish during the day and during the week. With Wunderlist, you can also share your To-Do lists with other people and collaborate through the app.
10. Monitor Platform Analytics Weekly
Analytics are the backbone of effective social media management. Set aside time each week to review performance metrics like engagement rate, reach, click-through rates, and follower growth. Most platforms have built-in analytics, but tools like Sprout Social or Buffer can give a more detailed picture. Use these insights to determine what content works best, when to post, and which platforms are generating the most ROI.
11. Engage With Your Audience Daily
Posting content is only half the job—engagement is the other. Respond to comments, answer DMs, thank followers for sharing your content, and react to relevant conversations in your niche. Social media is meant to be social, and consistently engaging helps humanize your brand, build loyalty, and improve algorithm visibility.
12. Repurpose Top-Performing Content
Not every post needs to be created from scratch. Identify your best-performing posts and repurpose them across different formats and platforms. For example, turn a blog post into a short video, carousel, or infographic. This approach saves time and helps you reach new audiences without reinventing the wheel.
13. Use Branded Templates For Visuals
Maintain consistency and improve brand recognition by using branded templates for visual content. Free design tools like Canva allow you to create and reuse templates for posts, stories, and ads. It keeps your content professional and helps your followers instantly recognize your brand in a crowded feed.
14. Stay Updated On Algorithm Changes
Social platform algorithms change frequently, which can affect the visibility of your posts. Follow reputable digital marketing news sources or platform blogs (like Meta’s Business Blog or Twitter Business) to stay in the loop. Knowing when a change occurs helps you adjust your strategy before it negatively impacts performance.
15. Audit Your Social Profiles Quarterly
Take time every few months to review and update your social media bios, profile images, pinned posts, and links. Make sure branding is consistent and all information is current, such as location, website, and business hours. Small details can make a big difference in professionalism and user experience.
Keeping up with all of your company’s social media content and requests can be really difficult. Hopefully, these 15 social media management tips will help you stay organized. For a more streamlined approach and expert guidance, consider leveraging manufacturing digital marketing services to optimize your social media strategy and ensure you’re always on top of your game.
Social media management includes a variety of tasks to effectively oversee a brand's online presence across social media platforms. This typically involves:
- Content creation: Designing and writing posts, images, videos, and other types of content for your audience.
- Content scheduling: Planning and scheduling posts across platforms at optimal times.
- Community management: Responding to comments, messages, and engaging with followers.
- Analytics tracking: Monitoring social media metrics like engagement, reach, and traffic to evaluate performance.
- Strategy development: Creating social media strategies to align with business goals.
- Paid ads management: Managing social media advertising campaigns to boost visibility and engagement.
Social media management and social media marketing are related but not the same:
Social media management focuses on the day-to-day tasks of handling a company’s social media presence, including posting content, responding to comments, and scheduling posts.
Social media marketing includes more strategic aspects such as running paid advertising campaigns, analyzing data, and developing targeted marketing strategies to drive business goals. In essence, social media marketing encompasses a broader strategy, which includes social media management as one of its components.
Social media management is crucial for small businesses because it:
- Enhances brand visibility: Social media helps small businesses reach and engage with a larger audience, improving brand recognition.
- Boosts customer engagement: Regular interaction with customers on social media can foster loyalty and trust.
- Cost-effective marketing: Social media offers an affordable way for small businesses to advertise compared to traditional marketing methods.
- Drives traffic and sales: Engaging social media posts can direct followers to your website or product pages, increasing conversions.
- Improves customer insights: Small businesses can monitor feedback and adjust their strategies based on customer behavior.
Yes, social media management can help increase sales by:
- Promoting products/services: Regular posts showcasing products or services can drive interest and lead to conversions.
- Engaging with prospects: By engaging directly with potential customers through comments, DMs, and posts, businesses can build relationships that turn into sales.
- Targeted advertising: Social media ads allow businesses to target specific demographics, boosting the likelihood of sales.
- Influencer partnerships: Collaborating with influencers or brand advocates on social media can expand your reach and lead to increased sales.
You can manage social media yourself if you have the time, knowledge, and resources to create content, schedule posts, engage with followers, and track analytics. However, if you lack the time or expertise, or if your business grows and you want to scale your efforts, hiring someone (whether it's an in-house social media manager or a digital marketing agency) can ensure that your social media is strategically aligned with your business goals and consistently managed to drive results.
The cost of social media management varies depending on several factors:
- DIY: Managing social media yourself costs little to nothing beyond time and tools (like scheduling tools or analytics platforms).
- Freelancer or agency: Hiring a freelancer or marketing agency can range from $500 to $10,000+ per month, depending on the level of service, number of platforms, and complexity of campaigns.
- In-house: If you hire a full-time social media manager, salaries can range from $40,000 to $70,000+ annually, depending on location and experience.
Costs may also depend on factors such as platform management, content creation, paid ads, and strategy development.
The time it takes to see results from social media management varies based on your goals, platform, and strategy. However, it typically takes 3 to 6 months to start seeing significant results such as:
- Increased followers or engagement
- Improved website traffic or leads
- Enhanced brand recognition and reputation
Consistency is key in social media, and it often requires sustained effort and optimization to see long-term success.
To measure the success of social media management, consider tracking the following key performance indicators (KPIs):
- Engagement rates: Likes, comments, shares, and overall interaction with posts.
- Follower growth: An increase in followers indicates improved brand awareness.
- Click-through rates (CTR): How many people click on the links you share (e.g., blog posts, product pages).
- Conversions: The number of social media followers who take action (e.g., sign-ups, purchases).
- Impressions and reach: How many people have seen your content.
- Sentiment analysis: The tone and nature of feedback (positive, negative, neutral).
Using social media analytics tools can help track and analyze these metrics to assess the effectiveness of your strategy.
