42 Restaurant Blog, Content & Newsletter Ideas to Drive More Traffic

1. Ingredient spotlight
2. Corporate events
3. Functions
4. How to prepare videos
5. Step by step recipe photos
6. Menu item image posts
7. Local farm spotlight
8. Vitamins in meals served
9. Calories in meals served
10. Cooking classes
11. Education
12. Videos
13. Staff bios
14. Staff favorite picks
15. Testimonials
16. Answers to common questions
17. How to fix a “ruined” meal
18. Patron spotlight
19. Seasonal trends
20. Promote food festivals and events
21. Food photos!
22. Happy customers with food posts
23. Loyalty programs
24. Link to Yelp reviews and testimonials
25. Link to your Google + account
26. History of ______ food
27. Create a brand menu item its own social media account
28. This week in……
29. Memes
30. Food pairings
31. Drink pairings
32. Restaurant history

If you're looking for more restaurant blog, content, and newsletter ideas, check out these posts from Business2Community and Toast.

Your Restaurant Blog and Social Media

Make sure you have a plan for pushing out your content across multiple social media platforms. Twitter, Pinterest, Facebook, Tumblr, Google+, Instagram, and YouTube can all be beneficial.

As a restaurant, social media should be a major part of your digital marketing strategy. However, you can't leverage social media without content. Use a mix of curated content (articles you find online) and your own content.

Plus, don't forget to complete your restaurant profiles on review sites such as Yelp, Zomato (previously Urbanspoon), Zagat, Gayot, OpenTable, Yellow Pages, The Infatuation, Google, TripAdvisor, Angie's List, FourSquare and the Better Business Bureau to help drive in more local traffic.

The idea is to keep your followers engaged so your restaurant stays on their mind. Once they're ready to go out to dine, they may remember all the interesting things they read on your blog.