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Drive Traffic: 42 Restaurant Ideas for Blogs & Newsletters

Drive Traffic: 42 Restaurant Ideas for Blogs & Newsletters

Coming up with ideas for your restaurant blog can be a challenge. Focus on culture: What makes your restaurant special? What do your customers love about it, and why do they keep coming back?

Ready to keep your customers coming back for your delicious meals? Here's a quick list of restaurant blog, content, and newsletter ideas. These will help you stay connected with your restaurant customers after they have eaten their fill:

The Top Ten:

  1. Drink of the week recipe
  2. Daily/ weekly recipe
  3. How to cook ________
  4. Chef interviews
  5. Owner interviews
  6. Kitchen confidential
  7. Holiday specials
  8. Menu changes
  9. Sale / specials
  10. Birthday deals
Drive Traffic: 42 Restaurant Ideas for Blogs & Newsletters
  1. Ingredient spotlight
  2. Corporate events
  3. Functions
  4. How to prepare videos
  5. Step by step recipe photos
  6. Menu item image posts
  7. Local farm spotlight
  8. Vitamins in meals served
  9. Calories in meals served
  10. Cooking classes
  11. Education
  12. Videos
  13. Staff bios
  14. Staff favorite picks
  15. Testimonials
  16. Answers to common questions
  17. How to fix a “ruined” meal
  18. Patron spotlight
  19. Seasonal trends
  20. Promote food festivals and events
  21. Food photos!
  22. Happy customers with food posts
  23. Loyalty programs
  24. Link to Yelp reviews and testimonials
  25. Link to your Google + account
  26. History of ______ food
  27. Create a brand menu item its own social media account
  28. This week in……
  29. Memes
  30. Food pairings
  31. Drink pairings
  32. Restaurant history

If you're looking for more restaurant blog, content, and newsletter ideas, check out these posts from Business2Community and Toast.

Your Restaurant Blog and Social Media

Make sure you have a plan for pushing out your content across multiple social media platforms. Twitter, Pinterest, Facebook, Tumblr, Google+, Instagram, and YouTube can all be beneficial.

As a restaurant, social media should be a major part of your digital marketing strategy. However, you can't leverage social media without content. Use a mix of curated content (articles you find online) and your own content.

Plus, don't forget to complete your restaurant profiles on review sites such as Yelp, Zomato (previously Urbanspoon), Zagat, Gayot, OpenTable, Yellow Pages, The Infatuation, Google, TripAdvisor, Angie's List, FourSquare and the Better Business Bureau to help drive in more local traffic.

The idea is to keep your followers engaged so your restaurant stays on their mind. Once they're ready to go out to dine, they may remember all the interesting things they read on your blog.

Essential marketing for breweries, wineries, and restaurants

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