1. Lawyer Directories
They may be declining in favor, but lawyer directories have a number of benefits. For example, directories Avvo and Nolo can earn you local clients directly, but they also create links to your website. This helps your SEO effort and gives directory visitors a fast path to your practice.
Lawyer directories will also offer your firm a complete profile with a full list of information. Some include news, contact information, and professional profiles. You don't want to rely on directories exclusively, but they should still be one of your law firm marketing strategies.
2. Local Business Directories
Many people turn to local business directories like yellowpages.com, local.com, and Yelp to find services. Get listed on these sites as part of your law firm marketing strategy. You can be sure that users will be specific to your practice, and they're guaranteed to be local. Your clients can post testimonials and reviews on these sites. 88% of consumers trust online reviews as much as personal recommendations.
It’s a good idea to establish a presence on as many of these directories as possible, but do some research first. Focus on the ones that get the most users. Also, make sure your information is accurate and consistent across every platform. 73% of consumers lose interest in a business when its online listing contains incorrect information.
3. Social Media
If you haven’t established a significant presence on social media yet, consider it for one of your law firm marketing strategies. A solid social media presence grants you the opportunity to show the human side of your brand. You can also use it to push out content, share news, and drive traffic. To target a local audience, share content that's specific to their interests.
Once again, consistency is important. You want to be found easily on platforms like Facebook, Twitter, LinkedIn, and YouTube. Claim the handles (screen names) that people will recognize as yours and keep them as consistent as possible across every platform.
4. Targeted Content
If you don’t already have an active blog on your website, consider starting one. It could be one of your foundational law firm marketing strategies. When writing blog posts, write for your clients, not for yourself. Provide answers to their pain points and frequently asked questions.
To get more local traffic on your blog, write posts about local news and laws. A good topic might be a specific state law and how it affects your reader. Once you've written a few posts, share them on social media to get more traffic.
Law Firm Marketing Strategies for Local Clients
Any traffic on your website is good traffic. When potential clients get their eyes on your content and your offerings, there is a better chance that they’ll take the next step and hire your firm for their legal needs, but ensuring that the right audience is accessing your website means gearing your on and off-site marketing techniques to local audiences.
These 4 steps are just a few of the ways you can drive more local traffic to your website, giving you more leads, more clients, and more revenue for your law firm.
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