• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

4 Brands That Give Back (And Why You Should Too)

Shape
4 Brands That Give Back (And Why You Should Too) When you purchase through links on our site, we may earn an affiliate commission.

Giving back to the community is a great way for brands to stand for something positive and reach their customers on an emotional level, but the benefits don't stop there. When brands donate and do charitable work, they tend to have better company cultures, happier employees, and more successful marketing.

Building your brand’s story around charitable work is how companies like Toms, DIFF Eyewear, Love Your Melon, and PuraVida bracelets have become increasingly successful.

Each brand is dedicated to giving back to the world through their customer’s purchases. As each business has expanded, they have continued to partner with more charities to spread their outreach and products.

Donating and giving back is not only beneficial to the individual causes, but also to the brands supporting those causes. By appealing to the emotions of their customer base, these brands have been able to increase their popularity and profit.

Not only do customers receive a product, but they also are able to feel like their purchase is making a difference. Your customers will feel more satisfied when they know that a portion of what they spent is going to a good cause.

Shape
4 Brands That Give Back (And Why You Should Too) Featured Image Bottom Icon
When you purchase through links on our site, we may earn an affiliate commission.

Whenever your company gives back to the community you are also promoting your brand and emphasizing your values. Donating or volunteering also gives you the chance to increase your network with other businesses, whether that’s through mutual support for the same charity or through an event.

4 Brands that Give Back

  • TOMS

Toms’ business model, One for One, encompasses the company’s belief in giving back to people in need, whether it’s with a pair of shoes or prescription glasses. Toms began by selling just shoes. For every pair of shoes sold, a pair was given to someone in need.

Toms’ success has allowed them to expand beyond the shoe industry. On top of shoes, they now sell eyewear, coffee, and bags. Their growth has increased their social media following and celebrity partnerships. Toms is now partnered with more than 100 giving partners that work together to bring shoes, sight, water, and bullying prevention to people in need.

  • DIFF Eyewear

DIFF Eyewear’s company promise is Buy a Pair, Give a Pair. For every piece of eyewear purchased from DIFF, a pair of reading glasses is given to someone in need.

Not only is DIFF Eyewear helping people’s sight, but they’re also creating a positive company culture and providing good wages to artisans around the world. Their Pouch Program, The Sabo Project, provides employment and wages to Ugandan artisans who in return make eyeglass pouches to be sold through DIFF Eyewear. On top of that, DIFF Eyewear has also partnered with multiple charities that are all united under the belief of “Buy a Pair, Give a Pair”.

  • Love Your Melon

Love Your Melon’s mission is to give a hat to every child battling cancer, and supporting other non-profit charities dedicated to fighting against pediatric cancer. The brand makes beanies, headbands, scarves and other apparel.

50 percent of the profit from their apparel goes directly to the Love Your Melon Fund, which supports their numerous non-profit partners that are fighting together “to impact the lives of children battling cancer”.  Since they began in 2012, Love Your Melon has given back over $4 million and 144,000 hats to pediatric cancer patients and research.

  • PuraVida Bracelets

PuraVida bracelets is a brand founded on creating stable working environments and income for artisans all around the world. Giving back is the core belief that PuraVida was founded on, and since they started they have expanded beyond just giving back to the artisans making their bracelets.

Their Charity Collection has partnered with over 174 charities to give back to numerous important causes that PuraVida supports. Since being founded, they have raised over $1 million for the charities they partner with.

Why You Should Give Back Too

Giving back is not only crucial because it supports different communities and causes around the world, but it also boosts your brand’s story. Creating a brand centered around giving back will appeal to a wide customer base that wants to feel like their purchase is making a difference.

Giving back is also great for employee happiness and employee retention. According to Fortune Magazine, employees who believe their company is giving back to the community are 13 times more likely to be happy to come to work.

Brands like Toms, DIFF Eyewear, Love Your Melon, and PuraVida Bracelets have built their business model around giving back to others. All of these companies have become successful through their dedication to charity work.

In some ways, these brands use a similar version of Toms’ One for One business model. Any purchase a customer makes, whether it’s shoes, sunglasses, hats or bracelets, allows them to contribute to a larger cause other than their individual desire for a product.

When customers purchase from brands that donate their profits, it creates a feel-good mentality that boosts the customer’s relationship with the company. Every person who supports a brand like Toms or Love Your Melon feels like their purchase is supporting people who can’t afford their own shoes or kids fighting against pediatric cancer. This makes customers more likely to become brand evangelists, sharing news about the brand to their friends and engaging with the brand on social media.

Brands can no longer compete on price points and advertising alone.

In today’s interconnected world, it’s more important than ever for companies to appeal to their customer’s humanity if they intend to stay relevant. Doing so will help boost your brand’s presence and tell an engaging brand story. Each brand mentioned above has a powerful story that connects with their customers’ emotions.

Finding ways your brand can give back shows that you’re dedicated to making a difference, and will contribute to your brand’s future growth and success. But more importantly, it’s just a good thing to do!

How will your brand make a difference?

New call-to-action

Get The Latest From
Market Veep

rapidgrowth

Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.

team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
team-member

Nadine B.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

AM I A
CANDIDATE?