The Inbound Approach to Paid Ads
An inbound Google ads strategy focuses on helping people through meaningful conversion opportunities. We don’t just look at the standard demographics – age, location, and the like – we build campaigns around your audience’s challenges, needs, and personalities.
Our inbound marketing approach to Google ads improves both your consumers’ experience and your bottom line. It’s a win-win!
We Provide Solutions For Problems Like These…
“I don’t know if my Google ads are actually generating leads.”
“How much revenue am I actually generating from my Google ads? What is my ROAS?”
“How much should I be spending on Google ads?”
“My keywords are letting in irrelevant searches and unqualified leads.”
“Our Google Ads were set up a long time ago. How often should we update them?”
Google Ads That Drive Your Goals
The process starts with identifying which service or products take priority. From there, we define your goals – from lead generation to revenue dollars – and work backwards from there to determine the best strategy to drive those goals. Our research analyzes keywords, competitors, positioning, and any available historical data to ensure we put forth the best Google Ads strategy for your specific goals.
- Keywords Research
- Landing Page Relevance
- Audience Targeting
- Campaign Structure
- Bidding Strategy
- Compelling Ad Design
Google Ads Campaigns
Google Search Ads
Go beyond simple keyword matching with a Google Search Ads strategy that considers the full scope of your buyer personas. We begin with comprehensive keywords research, including long-tail keywords and negative keywords. Then we craft search ads featuring compelling messaging and actionable ad extensions.
Google Display Ads
Enhance your ad’s messaging by pairing your call-to-action with visually captivating images that prompt conversion actions. Our graphic designers produce branded imagery specifically designed for Google Display Ads including banners, sidebars, and other dimensions.
Google Shopping Ads
Businesses are investing in Google Shopping Ads because they often show up at the very top of search results – even above search ads and organic results. Since your shopping ads will be shown alongside your direct competitors, it’s especially important to have a well-designed ad to stand out and win conversions.
Google display campaigns reach
80%
of global internet users.
TRACK YOUR GOOGLE ROAS
Through bidding optimization and thorough keywords research, we’ll help you get the most out of your Google Ads budget. Plus, we provide both high level and practical insights into your Google ads performance so you know exactly how your ad budget is being used.
Depending on your goals, Google ads reporting can be set up for key metrics including:
- Clicks
- Click through rate (CTR)
- Conversion rate (CVR)
- Conversion value
- Cost per click (CPC)
- Cost per acquisition (CPA)
- Conversions
- Form submissions
- CTA button clicks
- Calls from ads
- Page views
- Contacts
- Live chat conversions
- Directions
- Content downloads
- Quality score
- Impression share (CPM)
- Average position
- Devices
- Demographics
- Day & Hour