Careers | Fractional Social Media Strategists

WHAT’S IT LIKE TO BE A

Fractional Social Media Strategist at Market Veep?

Drive client social media strategies, provide strategic guidance, and ensure social campaigns are aligned with business goals. Here’s what you’ll focus on:

Strategy & Planning

Develop data-driven social media strategies aligned to B2B client goals, including follower growth, engagement, website traffic, and lead generation. Translate broader marketing objectives into platform-specific plans for LinkedIn and Meta.

Paid Campaign Strategy

Plan, build, and optimize paid social campaigns on LinkedIn and/or Meta to support demand generation and pipeline goals. Manage targeting, creative recommendations, budgets, testing, and performance optimization to maximize ROI.

Client Collaboration

Lead client calls when needed to present performance insights, deliver strategic recommendations, and gather feedback on lead quality and results. Act as a trusted advisor, ensuring social media efforts align with broader marketing objectives.

Performance Tracking & Optimization

Monitor social media performance using analytics and reporting tools to evaluate traffic, engagement, and lead metrics. Use insights to continuously optimize organic and paid strategies, and clearly communicate results and recommendations to internal teams and clients.

Your Professional Experience:

5+ years of experience managing social media strategy for B2B brands, preferably in an agency or consulting environment.
Proven experience driving measurable results from social media, including follower growth, website traffic, and lead generation.
Hands-on experience planning, launching, and optimizing paid social campaigns on LinkedIn and/or Meta.
Strong understanding of B2B buyer journeys and how social media supports demand generation and pipeline growth.
Experience collaborating with cross-functional teams, including Marketing Strategists, content, and creative teams.
Demonstrated ability to consult with clients, lead strategy calls, and present performance insights and recommendations.
Proficiency with social media analytics, reporting tools, and ad platform dashboards to inform decision-making.
Experience managing multiple client accounts and priorities in a fast-paced environment.
Ability to translate data and client feedback into clear, actionable strategy adjustments.

What You’re Obsessed With:

Driving measurable B2B results from social media; not just impressions, but traffic and leads.
Building and executing social media strategies that align with broader marketing and revenue goals.
Growing highly targeted, relevant audiences on social platforms.
Turning social media into a reliable lead-generation channel through smart organic and paid tactics.
Planning, testing, and optimizing paid social campaigns to improve efficiency and ROI.
Analyzing performance data to uncover insights and make confident, strategic recommendations.
Leading client conversations with clarity—explaining results, setting expectations, and gathering feedback on lead quality.
Staying ahead of B2B social media trends, platform changes, and paid media best practices.

A Day in the Life…

Your day often begins by reviewing performance data across client social channels—analyzing follower growth, traffic, lead volume, and paid campaign results on LinkedIn and Meta. Using these insights, you identify trends, opportunities, and areas for optimization to share with the Marketing Strategist, who owns the overall account strategy.

Throughout the day, you collaborate closely with the Marketing Strategist to align social channel recommendations with broader B2B goals. This may include advising on content themes, audience targeting, posting cadence, or paid social testing plans.

When needed, you'll lead or join client calls to walk through social performance, explain results, make strategic recommendations, and gather feedback on lead quality.

While content writers and designers handle social post creation and assets, you ensure that every social effort is purposeful, data-driven, and optimized for results. By the end of the day, they’ve helped refine social strategies, improved campaign performance, and strengthened social media’s role as a measurable growth channel.

Apply Now

HOW DO YOU BECOME A

Fractional Social Media Strategist
at Market Veep?

Each step is thoughtfully designed to evaluate skills while providing insight into our team and culture.

Introductory Chat (15 minutes)

A quick conversation to get to know each other and discuss your background.

Team Interview (45–60 minutes)

Review a social media strategy presentation sample (compensated with a gift card) and explore culture fit and alignment with our core values.

Ads Platform Demo (15 minutes)

A brief walkthrough of either the LinkedIn Ads or Meta Ads platform to understand your familiarity and approach.

Reference Check & Offer

Final step where references are verified and an offer is extended.

FRACTIONAL

Flexibility & Balance

Flexible Hours

Determine your own working hours.

100% Remote

Work from anywhere in the world.

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Repeatable HubSpot projects.

Zero Selling

Receive clients completely post-sale.

Collaboration

Work closely with our in-house experts.

Culture

Join happy hours, team chats, and more.

Balance

Fit your workload to your lifestyle needs.

We focus on people

People first, always. Our culture of trust and support is why these recognitions matter.

FAQs

What does “fractional” mean at Market Veep?

Fractional team members work on a part-time, hourly basis, supporting clients within a defined scope rather than being assigned full-time to a single account.

Is this a W2 or 1099 role?

U.S. applicants with an LLC join our team as W-2 employees. All international applicants and some U.S.-based applicants with an LLC join our team as 1099 contractors.

Are there required working hours?

No, there are no required working hours. You choose when you work as long as you meet commitments and coordinate with clients or team members as needed.

For roles that require client communications or meetings, you will work with the client to find a suitable schedule that works for both you and the client.

Will I need to find my own clients or sell my services? Can I use my company name?

No, this is a white-label position in which you will represent yourself as a member of the Market Veep team. All client work is provided post-sale. We handle sales and client acquisition; you focus on delivery and retention.

Can I work on other freelance or consulting projects at the same time?

Of course! Many of our fractional team members balance Market Veep work with other clients, projects, or commitments. In fact, our best-fit fractional team members have other steady sources of work aside from our partnership.

Will this position turn into a full-time position?

At this time, there are no structured plans to convert fractional team members into full-time employees.

How many hours will I be assigned per month?

Social Media Strategists are assigned a monthly allotment of hours per client account based on the size and complexity of the client’s social media campaigns. Each client assignment may range from 3 to 16 hours per month. Many of our Social Media Strategists manage multiple clients at once.

Does this role require client-facing meetings?

Yes, this role may lead or participate in client calls to present social performance, discuss paid and organic strategies, and gather feedback on lead quality or campaign results. Some clients require a quarterly call, while others require weekly meeting participation.

What’s the difference between a Social Media Strategist and a Marketing Strategist at Market Veep?

Our Social Media Strategists consult on specific channel strategies to drive engagement and lead generation goals across social media platforms. They collaborate with our Marketing Strategists, who manage the overarching, multichannel strategies for our clients.

What does success look like for a Social Media Strategist?

Success means social channels contribute meaningfully to client goals:

Follower growth, engagement, traffic, and leads meet or exceed targets.
Paid and organic strategies are optimized based on performance data.
Recommendations are actionable, clear, and aligned with broader client objectives.
Clients and internal teams feel confident in the social strategy and execution.

FRACTIONAL SOCIAL MEDIA STRATEGIST