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Spave logo

A FINTECH WEBSITE
DESIGN THAT INSPIRES

AN INNOVATIVE BRAND SEEKING A WEBSITE REFRESH

Spave old website on laptop

Spave is an innovative fintech product that’s disrupting the financial wellness industry in the best way. They partner with nonprofit organizations to help them generate recurring donations and empower individuals to take control of their financial wholeness.

(Pictured left) The original Spave website didn’t fully reflect the innovative, inspiring spirit of their product and mission.

That’s when they joined forces with the creative team at Market Veep to give the website a complete makeover so that it could be a better representation of their brand.

THE OLD WEBSITE:

Spave old site computer

"MARKET VEEP HAS BEEN THE MOST PROFICIENT HUBSPOT VENDOR I HAVE WORKED WITH.

THEY NOT ONLY SUCCESSFULLY EXECUTED OUR ABM STRATEGIES, THE MV TEAM HELPED TRAIN AND LEVEL-UP OUR INTERNAL TEAM MEMBERS.

THEY ARE TRUE COLLABORATORS THAT OPERATE WITH AGILITY AND INTEGRITY."

Sarah, Chief Experience Officer

SETTING GOALS FOR THE PROJECT

Update the branding across the site including a new logo, new color use, and more

Take an innovative approach to site design fitting of the fintech industry

Bring humanity to the design that speaks to NPOs and a culture of giving

Build clear conversation paths for multiple audiences that would be landing on the website

A STRATEGIC APPROACH

Before changing anything, we started by having in-depth conversations with the Spave team to understand their needs, likes, dislikes, and dreams. We didn’t just want to build them a website; we wanted to create something of which they could be proud.

Next came the research. The Spave team brought incredibly detailed audience research that we used to inform our approach. We did extensive keywords research to ensure that the website would be set up for long-term SEO success.

From there, we planned out the site map, keeping conversation paths front-of-mind. With our action plan built out, we were finally able to put pen to paper (hands to keyboard?) and get started!

 

Woman on mobile
AN INSPIRED WEBSITE

DESIGN

Spave_opening_new

A STRONG FIRST IMPRESSION
The first time a user visits the website, they land on a compelling landing page-esque entryway.

Nonprofits

STREAMLINED NAVIGATION
We knew that multiple different audiences would be visiting the Spave website, so it was important that they could easily navigate the site and find what they needed.

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Spave website on mobile and laptop
Spave footer image

BRANDED ILLUSTRATIONS THROUGHOUT
The personality of Spave shines through the site from the footer graphics to the animation in the home page hero section.

"OUR EXPERIENCE WITH THE MARKET VEEP TEAM HAS BEEN WONDERFUL.

THEY ARE DETAILED, EXCEPTIONAL AT FOLLOW THROUGH, AND INVESTED IN OUR SUCCESS."

BRIANNA, CHIEF BRAND OFFICER
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Spave team at Finovate
Susan
Katie Templet
A SPECIAL THANK YOU TO THE

SPAVE TEAM

Created by a female entrepreneur and humanitarian, Spave is the first and only all-in-one financial wholeness app that focuses on giving and inspiring social good. We had a great time working on this project together and appreciate them allowing us to feature them in this spotlight! Special thanks to Sarah, Katie, and Susan!

STAND FOR SOMETHING
POSITIVE IN THE WORLDTM

Spave exemplifies our values to Be Human and Give Generously.
We encourage you to take control of your financial wholeness with their free app:

Spave-logo

Download the Spave App