Delight is the fourth stage of the inbound marketing methodology which consists of Attract, Convert, Close, and Delight.
This stage is all about providing remarkable experiences for your customers. Some sales and marketing teams think their job is over once the sale is complete. And while it’s true that you should delight your customers throughout their entire buyer’s journey, you don’t want to forget about them after they’ve signed on the dotted line, either.
But first, let’s look at how far you’ve come. If you’ve read any of our previous posts on the inbound marketing methodology, you know that your hard work has paid off at this stage. You’ve used content, SEO, and social media to attract visitors to your website. You’ve converted those visitors into leads using forms, long-form content, and other conversion opportunities. And your sales team has closed your leads using lead scoring techniques, workflows, and their CRM.
Delighting people who are already customers is a means of building brand loyalty. Brand loyalty can provide you with repeat business from your current customers and new customers through word-of-mouth promotion. Existing customers spend more and cost 10 times less than attracting someone new through your regular marketing activities.
So, how do you do it? Here are some techniques that can help.