HubSpot is deactivating its keyword tool. The continuing trend away from keyword stuffing has finally made its mark. In the good old days, digital marketers filled their blog posts with the keywords they wanted to rank for. Doing so was widely known to gain you more favorable search rankings for those terms.
It worked (sort of), but it took a lot of effort and it often led to some less than desirable sentence constructions. Now, the game has changed.