In this piece, we’ll explore how manufacturers can use these advantages to prove the ROI of inbound marketing.
The digital age has transformed the manufacturing sector. Marketing budgets in the industry remain small and focused (compared to consumer-facing businesses), but they’ve also seen a gradual shift over the last decade from trade-shows and boots on the ground to more internet-based efforts that leverage powerful marketing automation platforms.
One of the benefits of a digital approach is that the ROI of inbound marketing is highly trackable. Inbound lead generation and web-based actions are simple to quantify with hard numbers, easy to track over time, and allow you to to truly prove the return you’re getting on your investment — unlike many traditional, outbound channels like TV or print advertising, billboards, or direct mail.
Many manufacturers have been able to benefit from these advantages compared to the traditional tactics of yesteryear, like industry networking events and heavily referral-based strategies. In the 2020’s, it’s often been said that inbound marketing is the king of ROI. If you’re hoping to prove (or even just to evaluate) the value of inbound within your own manufacturing company, here are a few pointers to get you started.