These key performance indicators, commonly referred to as manufacturing KPIs, offer companies the insights they need to stay competitive in an industry that now accounts for 17.5 % of global GDP.
Much like companies rely on manufacturing metrics, marketers track their own set of KPIs to measure the performance of digital marketing campaigns. We’ll introduce you to some of the most common marketing metrics all manufacturing companies need to know.
The manufacturing industry has experienced significant growth over the past few years alone. But with more opportunity comes more competition. For many companies, that’s where manufacturing inbound marketing comes in.
The right digital marketing strategies can result in wider exposure, increased credibility, and higher-quality lead generation for manufacturers. But launching a campaign and hoping for the best is the marketing equivalent of running a factory without tracking key manufacturing benchmarks.
Marketing KPIs for manufacturers are measurable indicators that compare your campaign’s performance to the goals you hope to achieve. Keeping an eye on your KPIs throughout your campaign can give you insights into how to optimize your success and avoid common manufacturing marketing mistakes.