“Marketing” is a broad space that's inclusive — in varying degrees — of things like PPC advertising, brand awareness, lead nurturing, SEO, core messaging, social media curation, data analytics, and sales enablement. There are a ton of strategic directions to divide your attention.
DUI attorney marketing is different. Law firms tend to hold one goal above all the others: to get that phone ringing. No calls mean no business. Effective lead generation techniques are paramount. But DUI law is also a distinct space with high purchase intent and an extremely short lead-to-conversion time. This means the lead generation techniques that work for DUI attorney marketing will be very different from other industries (or even from traditional legal marketing).
So what can you do to optimize the flow of DUI leads? Here are six of the top lead generation techniques in this high-urgency marketing space:
It’s imperative that you leverage a data-driven digital approach and bid competitively on the short-tail and long-tail AdWords that your clients are typing into search engines. Even a small ad spend can pay itself back in spades with the right target words — those that combine high volume, justified pricing, and an achievable rate of competition.
Don’t hesitate to use remarketing ads to create follow-up impressions, either. Many leads will fail to convert on the first touch — not due to complacency, but because emotions are riding high, and the leads feel the need to dive deep into their options for the strongest possible chance to beat their case.