Whether your goal is to get more webinar attendees, track audience engagement, or create a streamlined follow-up process, HubSpot’s Zoom webinar integration can help. Read on to explore the benefits of bridging the gap between your HubSpot and Zoom accounts!
There are now several different types of webinars to choose from and selecting the right ones for your goals is only the beginning! Between promoting your event, managing registration, and tracking attendance, webinars can be a lot of work.
While we’re always happy to lend a hand with a full range of webinar marketing services, today we’re going to fill you in on a trick we often share with clients. If you plan to host your event on Zoom, then HubSpot Zoom integration is a solid way to achieve the same results with half the workload.
Manually entering new contacts, tracking engagements, and sending appropriate follow-ups can take hours. But a simple Zoom HubSpot integration can cut the need to jump back and forth between the two pieces of software.
Zoom and HubSpot integration offers several handy webinar-specific perks, the first of which you can cash in before your webinar even begins. Once your platforms are connected, you can use HubSpot to create automated workflows to promote your upcoming Zoom event and add contacts as registrants.
You can also automatically sync registrants to your CRM contacts and create workflows that send out email reminders as your event draws nearer. But the convenience doesn’t end there.
Each time one of your webinars goes live, HubSpot’s tracking features will kick in and record everything you need to know about each contact’s engagement. At any time, you’ll be able to discover:
Zoom webinar HubSpot integration also streamlines the process of following up with both attendees and no-shows. Use HubSpot to segment contacts based on a particular webinar, or factors like average attendance duration.
These automated tracking capabilities make it much easier to follow up with contacts, manage your webinars directly from your CRM, and track the success of each of your company’s webinars.