Blogging isn’t just a powerful way to share new ideas; it’s also an essential part of any inbound marketing strategy. Blogging creates more unique pages on a business website that can be indexed by search engines, leading to better organic search results and more website traffic. Of course, for a business blog to result in a positive ROI, it needs to be built tactfully and use inbound marketing to reach the right people.
As part of your marketing strategy, inbound marketing blogs should produce content that is useful to the potential readers. A small business that sells hair products to consumers will want to cater its content to the interests of those types of readers. Alternatively, a B2B manufacturer’s blog will look very different. Blogging is effective when done properly: 60% of marketers say that blog content creation is their top inbound marketing priority.