Any good fisherman knows that fishing involves more than casting your line out. How and when matters, not to mention what kind of bait you use. Email marketing is no different. If you don’t send the right emails to the right people at the right time, your messages may be ignored. But never fear - there are plenty of ways for you to improve your email marketing results.
To garner top-of-mind recognition in your client base, it’s important to contact them as soon as possible so that initial connection with your company isn’t lost on them. Within a day of prospects signing onto your mailing list, send them a welcome message with a few tasteful article recommendations, promotions, or other marketing material.
Pro-tip: If you automate this approach, you’ll be able to reach your customers sooner and with less effort. Consider using a tool like MailChimp or HubSpot Workflows to garner more leads in less time.