The Market Veep Blog - Marketing Made Human

How to Supercharge Sales: HubSpot-Salesforce Integration

Written by Sam Meza | May 3, 2021

An integration with HubSpot brings sleek simplicity and seamless harmony to your workflow — without forcing you to move off of your Salesforce CRM. With the helpful insights of a HubSpot integration partner, your platform double-whammy can even supercharge sales.


Your team may have been using Salesforce for years. Stop us if this sounds familiar:

  • Salesforce can do almost anything, even if it’s difficult to figure out or implement.
  • There’s a mountain of historical data you need to preserve.
  • You’ve got significant resources invested in training up your team to use Salesforce.
  • It’s already cost you tens of thousands of dollars to build out extensive Salesforce custom reporting, pipelines, properties, and more.

At this point, does it really make sense to blow up your process and start over in a new system? We get it. But no matter how entrenched your business is in the Salesforce ecosystem, it’s likely that you’re still investing in pricy technical consulting services or have needed to hire one or more full-time, highly-trained Salesforce admins to keep everything operational.

Some users compare Salesforce to the proverbial “800-pound gorilla.” It’s got the pedigree and power to command top dollar as a leading sales tool with thousands of integrations and loyal users worldwide. However, Salesforce was also built over time, through acquisitions — which means the user experience, functionality, and connections can vary by the specific products you’re using. There’s a steep learning curve with an entire orchestra of complex-to-implement bells and whistles. So many, in fact, that most small businesses soon discover they’ll never end up using most of them.  

HubSpot Brings Harmony to Marketing and Sales

Ease of use is the most common reason companies undergo a HubSpot-Salesforce integration. The clean, polished, and intuitive interface of HubSpot makes it user-friendly and perfect for bridging the gap between marketing and sales with a seamless integration.  There’s a reason it’s consistently ranked as the most user-friendly CRM and B2B software.

A HubSpot integration gives you a functional interface where your team can learn the ins and outs much more quickly and feel far more comfortable and in control — without sacrificing any of your long-term Salesforce investment or losing important historical data.