Customer reviews are arguably the best way to showcase your products or services. When past clients share their experience with your company, you'll pave the way for more relationships with others like them. According to a survey from MarketingLand, the overwhelming majority of prospective customers base their purchasing decisions off of online reviews.
Here's how to get more customer testimonials:
Claim your business and maintain accurate information on sites like Angie’s List, Yelp, Google, and others. You’ll get more customer testimonials from anyone hoping to leave a review of their experience. The easier you make it for your clients to leave feedback, the more likely they are to do so.
On such trusted websites, you'll be receiving unsolicited feedback. That means people could leave negative reviews on these sites. Sometimes, this can be hard to stomach. But remember, every negative comment is an opportunity to learn from your customers.