There's no getting around it: you need a strong search engine presence in order to gain more business online. Along with the content you produce and the links you accrue from outside domains, high-visibility keywords are essential in any SEO campaign.
Long-tail keywords are both longer and more precise target than general ones. Furthermore, they can help drive customers along in the purchasing process. Before you can benefit from these search terms, you have to discover which ones can benefit your content marketing the most. If you're trying to polish your SEO keyword optimization efforts with better keywords, here are a few quick tips:
Let’s imagine for a moment we own an organic fruit stand in Surprise, Arizona. While popular search terms may increase potential visits to your site for a time, they don't tend to bring an audience interested in your company or its products. You need keywords that reflect your niche.
For example, long-tail keywords like “Movie Theaters in Chicago” probably won't earn you customers as effectively as a search term like “Fresh Fruit in Surprise”. Remember: relevance is always more valuable than page views. You’ll often have to go even further to ensure your message reaches the right crowd.
Case in point for this extended metaphor, the simple keyword “fruit” won’t carry much weight in terms of marketability. A far better keyword would be something like “Organic Local Fruit in Surprise, AZ”. Follow this simple rule when choosing between long-tails: when in doubt, draw it out.
The more specific you are, the more sophisticated your SEO keyword optimization efforts will be and the more qualified traffic you’ll draw.