Ultimately, the end goal of any manufacturing marketing strategy is to see a healthy uptick in conversion rates and revenue dollars.
But how do you turn all those casual clickers into leads or, better yet, paying customers?
The key often lies in a well-crafted call-to-action or CTA, which asks your visitors to take action of some sort - whether it be entering their contact details or reaching out to you directly. Once they’ve taken that initial step, marketing automation can help guide them through the rest of the marketing funnel.
Yet statistics show that leading industrial sites are only converting a paltry 3% of traffic with tools like contact forms and RFQs. Fortunately, there are a few simple ways that you can increase the odds that your CTAs will work their manufacturing marketing magic and pull in more customers.