The advertising objective that you choose will have a significant influence on the elements that will be available to you during your ad creation. Perhaps most importantly, each objective comes with its own audience targeting algorithms and, in some cases, limitations.
In short, opting for the wrong advertising objective could prevent you from creating the kind of ads that will drive towards your specific goals.
This article will dive into the top 5 most used Facebook ads objectives: brand awareness, reach, traffic, engagement, and conversions. We’ll explore each option and advise you on whether they’re right for your business and goals.