Sales enablement means providing your sales team with the content, resources, and tools they need to sell better and faster. It may include sales scripts, sales decks, eBooks, comparison sheets, and other content that helps streamline the sales process.
It requires sales and marketing alignment, wherein there is consistent collaboration between both department towards shared goals.
So, under all the definitions and buzzword phrasing, what is sales enablement? Essentially, sales enablement is achieved by taking the insights your salespeople have gained from their conversations, challenges, and successes and using it to develop content that does a better job nurturing leads and closing deals.
Here are a few examples of companies that have aligned marketing and sales teams and developed content that can be used to drive sales.