This is it—the year you kick off an inbound marketing strategy at your company. There’s a lot to set up, and it’s going to take some time before you start to see results. You know that from the inbound marketing blogs you’ve been browsing to prep for the process. You don’t mind being patient though; the best things come to those who wait, after all.
The first step of any inbound marketing strategy is figuring out where to begin. Between customer studies, website renovations, a whirlwind of content creation, and the smattering of new social media profiles your brand is launching, you know you’re going to have your hands full. But when the dust settles, what will you have accomplished after that first crucial year? By the end of those twelve-months, what has happened?