‘Six months’ is a timeframe that’s often bounced around as the prototypical wait between launching an inbound content marketing strategy and the time when you’ll start to see results. However, it’s still important to keep expectations tame at this point. By the six month mark, you’re still in the first few waves of positive results. The long term benefits of your inbound content marketing strategy will become clear further down the road.
So, what sort of impact should you expect so far? Every business will vary, but here’s a roundup of the goals you’ve set—and accomplishments you’ve made—by the end of the first six months: