It’s simple really. $50 a week, for all 52 weeks of the year, can create endless opportunities to positively impact a life.
That’s the core concept behind #50x52, and it all started with the question: “How can we brighten a complete stranger’s day?”
Some weeks will involve our team spending $50 on food for a local shelter while other weeks could mean we “pay it forward” at a coffee shop and treat the other people in line with their daily caffeine fix. Acts of kindness can create a chain reaction of positivity, and that’s what we’re hoping to do here.