Every employee within your organization possesses a set of skills that they are uniquely proficient in. Great leaders understand that tapping into those individual strengths is the key to growing a business to its full potential. This philosophy translates to multi-departmental alignment.
Each department within your company has the skills and knowledge that can and should be shared with the other departments for all parties to deliver their best work. However, sales and marketing teams have been siloed from one another for far too long, restricting sales enablement, their ability to work alongside one another, and ultimately elevate the collective work they do for their company.
What makes this especially confounding is that, when you get down into the details of each team’s mission, they’re ultimately trying to solve the same problem: How do we communicate with prospects in a way that converts them into customers?