For all of the change that goes on in the digital realm, there are a few standbys you can count on. People love cat pictures and email is here to stay. In fact, the vast majority of internet users prefer communicating with businesses through email. They even prefer it over Facebook or other social media platforms.
It’s no wonder so many businesses, large and small, rely on email marketing.
You too can stay connected with email marketing. Here's how:
There’s a strange psychological quirk everyone suffers from called the Bystander Effect. It essentially states that the probability of someone acting on your call to action is inversely proportional to how many people are around them at the time of the request. So, by virtue of the differences between social media marketing and email marketing, you’re much more likely to convert through the latter.
Whether you’re a start-up or a well-established multinational brand, there’s little-to-no chance that you’re a stranger to email. The beauty of the medium is it takes minimal preparation and can produce amazing results from that small amount of effort. If you have the time and skill, you can even set up automated emails based on specific rules.
These could be appointment reminders, transactional receipts, or automated lead nurturing workflows.