When it comes to social media marketing, LinkedIn is an absolute powerhouse in terms of B2B sales potential. What matters most is how effectively you use the tools at your disposal. Here’s a quick run-down on why LinkedIn marketing works, along with the basics of selling through LinkedIn without using ads.
If you’re reading this article, you probably already have an inkling as to the size of LinkedIn’s B2B sales audience. However, when you realize exactly how powerful marketing through this site really is, there’s no way you’ll want to miss out on it. LinkedIn yields almost four times the amount of conversions of its three nearest social media competitors combined.