Sales enablement is crucial if you want your company to soar. According to Gartner’s definition, sales enablement is “The activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects.” Sounds important, right?
If you’ve spent any time in the sales and marketing world (and it’s probably safe to assume you have), then you’re undoubtedly familiar with the concept of sales enablement. What you may not be familiar with is how to put it into action. And we wouldn’t blame you for that, either! There are a lot of buzzwords the industry throws around that sound good, but don’t always come attached with an instruction manual.
That’s what we want to help you with. If sales enablement is as important as Gartner’s definition makes it sound (and it is), then you’re going to need some sales enablement tools to help you turn that definition into an applicable sales enablement strategy for your company.
With these sales tools on your side, you’ll not only increase team productivity, but also expedite your sales processes, streamline the sales funnel, and ultimately, maximize your company’s ROI. So let’s get into it!
Increasing sales and marketing productivity takes some help. Your internal team might be some of the best in the industry, but without the proper sales tools and sales enablement software to back them up, their efforts won’t have the kind of reach needed to connect with the right people at the right time.
This is what HubSpot — and, more specifically, HubSpot Sales Hub — set out to fix. Sales Hub uses the same CRM as HubSpot’s marketing side does, which means your salespeople will have easy access to the same data your marketers do. Sharing lead generation data and sales readiness won’t only promote sales and marketing alignment (which is crucial for any company), but will also eliminate any confusion where a lead is in the sales funnel.
If better alignment, sales enablement, automation, and analytics are common phrases in your company’s strategic meetings, then HubSpot Sales is probably the sales enablement software you’re looking for. It also comes in a variety of packages, so even company’s on a tight budget will be able to increase team productivity and sales.