If you use an effective customer relationship management software (CRM) to its full potential, you are virtually guaranteed to close more deals
In general, however, people can be fairly resistant to change, especially if things seem to be going along just fine by doing things “the way they've always been done.”
The key is to identify what sales CRM tools match the needs of your sales team and gain their buy-in by asking three simple questions.
What are you spending most of your time doing? Chances are they're spending more time writing emails, looking through notes, booking their calendars, and trying to figure out spreadsheets than they are actually selling.
What tasks do you least enjoy doing? The answer will very likely be the same as above - all those tedious but necessary tasks that take up maximum time with minimal rewards.
What if you could spend less time doing the tasks you don't enjoy and more time selling? That is exactly what you'll get by using sales CRM tools. Here's how: