Effective Manufacturing Marketing Strategy Guide

Not sure where to start? No worries. We’ve got you covered with a step-by-step guide.

Understanding Manufacturing Marketing

Most manufacturing businesses sell their products and services to other businesses rather than individual customers. That’s why the ideal marketing strategy for a manufacturing company is going to look very different from one designed for a B2C (Business to Customer) campaign.

As you create your manufacturing marketing plan, you’ll want to draw on a style of marketing known as B2B (Business to Business). This will help you tackle some of the unique challenges faced by B2B marketers everywhere:

• B2B marketing involves a longer sales cycle than B2C campaigns.
• B2B purchase decisions are usually made by multiple stakeholders rather than individuals.
• B2B purchase decisions tend to be higher-risk.
• B2B campaigns focus more on education, facts, and finances than emotion.
• Establishing industry expertise is very important.