The idea behind the tier system in the Solution Partners Program is pretty simple: Make it as easy as possible for you to find the agency that will best fit your unique needs.
Each of the five tiers in the current setup is a distinction the partner must earn through demonstrated excellence in the HubSpot ecosystem. As HubSpot explains, “Tiers are designed to acknowledge those partners who have not only brought the inbound message to the most clients but also those who executed inbound marketing services to the highest standards.”
All HubSpot partners are evaluated twice each year, and their ranking on the tier list could change due to the metrics recorded at those times. HubSpot calculates tier rankings based upon a few variables, including:
Monthly Recurring Revenue (MRR):
Essentially, this measures how much business the agency has brought to HubSpot through clients that have HubSpot licenses.
Client Retention: HubSpot agencies that retain their clients at high rates have proven their value to businesses like yours, and get a plus in the ranking algorithm.
HubSpot Portal Engagement: This metric shows how worthy an investment the HubSpot platform has been to your business by tracking how many users are regularly logging into the portal. Every client portal connected to the partner contributes to this measurement.
Inbound Marketing Excellence: Campaign success is a clear marker of a valuable HubSpot partner agency. HubSpot hands out individual awards to partners that have attained incredible results for their clients.
Strong performance in these areas leads to membership in the prestigious HubSpot partner tiers. Any agency with a Gold or better tier ranking has established itself as a partner that knows HubSpot well—and that can help you leverage the platform to earn real results.