With the Social Media Age in full-swing, you owe it to yourself to take advantage of the industry's helpful tools. From building interpersonal relationships with clients to showing off your brand’s personality, there are many ways that social media helps grow your customer base and expand your business. Here are a few of the most important ones:
Observing your customers in their natural habitat is essential to understanding how they think, and how they shop. Once you have this information, you can tailor-fit your marketing approach to convert like crazy.
It’s actually pretty hard not to do this on social media, to some extent. Your social media news feeds are constantly feeding you updates on what your customers are thinking, what they’re doing, and what they’ll do next. Using this data to create an effective marketing strategy is easy after you learn what makes your client base ‘tick.’
Social media helps grow your customer base, but it also helps you maintain it. If you’re part of a business that’s been around the block a few times, you should know how to use social media marketing to generate repeat customers. Repeat customers are essential to your success, which is why it's so useful to find a way to help convince your audience to keep coming back to you. Case in point, did you know repeat customers are 5 times more profitable to your business than a typical shopper?
They also cost you the least in terms of marketing.
It’s easy to see how much influence these customers carry on your business. So, it follows that you’ll want to seize every opportunity you get to keep them around. There’s no better way to do this than maintaining your social media presence across platforms and actively engaging your audience.
Even if you’re not advertising, you’ll be building rapport with the customers who matter most.
A word of advice: your message will carry much farther if you commit to soft-sells rather than all-out, no-holds-barred marketing. Generally speaking, social media users don’t log on to watch advertisements and consume marketing content. They open Facebook, Twitter, LinkedIn and other SM sites to connect with peers and maybe watch a viral video or two.
If you approach your marketing goals in a similar fashion, you’ll have a much higher conversion rate from your efforts.