Marketing in the modern social media arena is strange and new territory for many. One of the newest, most interesting, and most potentially effective mediums of connecting with your audience is Facebook’s new Live Stream feature. Through your mobile device, laptop, or IP-based camera, you now have your own personal stage to push your message.
So, what exactly does all of this mean for marketers? It means you can market in real-time with Facebook Live streaming on your devices. Read on to find out more:
As an answer to popular streaming platforms like UStream, Twitch, YouTube Live and others, Facebook released a brand-new product early last year called Facebook Live. It allows a recording device of your choosing — whether that be an honest-to-goodness camera, laptop, or mobile device — to upload a live, interactive broadcast to your Facebook audience.
Here’s a broad layout of how to start your first Facebook Live marketing stream: from the status update menu, simply select the Record and share live video option and cover what you’ll be filming in the status update space. Once you choose your audience, you can go live as soon as you press the button!