The Market Veep Blog - Marketing Made Human

Seamlessly Grow Your Sales Team with Sales Automation Tools

Written by Bill Viau | January 28, 2020

The sales team at a young company will frequently multi-hat. Even the CEO could act as the primary sales rep in the early going.

But those days don’t last. As a company scales up and the sales team grows, tasks that were once individual in nature become repetitive, time-consuming processes that take reps away from their conversations with prospects.

In fact, Salesforce reports that today’s sales professionals spend only 34% of their time selling. Data entry, quote generation, or other manual bookkeeping tasks keep reps from engaging with customers. Overload of these kinds of tasks might be why 57% of sales reps also predicted that they’d miss their quotas in 2019.

Take a moment to reflect on your own experiences in sales. Have you ever:

  • Spent 20-30 minutes combing through folders to track down that one testimonial or sales deck?
  • Gone down an alphabetical list of leads while making calls (instead of sorting by ideal fit)?
  • Caught a problem in your sales process that went unnoticed for a long time? 
  • Manually added leads to your CRM with the time you could have spent selling?
  • Played email or phone tag with a prospect to nail down a meeting time?
  • Lost a deal because—with your crazy schedule—you didn’t remember to follow up?

Here’s the good news: It doesn’t have to be that way. Sales automation tools offer smart, efficient solutions to every one of these common problems. The right tools can give time back to your team, so they can close more deals and continue to grow your business.