The Market Veep Blog - Marketing Made Human

Google Analytics: Everything You Need to Know

Written by Jennelle McGrath | May 19, 2016

If you want to run a stellar ad campaign, Google Analytics is a must-have. With its wealth of tracking data, out-of-this-world insights, and actionable results, you’ll be able to polish up a memorable campaign in no-time flat. You can get a bird's eye view of your marketing efforts with Google Analytics: everything you need to know:

1. Really Get to Know Your Customers

The best advertising is made up of content that’s relatable, relevant, and rewarding. These all may have different meanings from consumer to consumer. However, if you target your message effectively, you’ll strike a chord that resonates with an entire market.

Analytics is your best friend in this regard. It reports what your customers search for, what they’ve looked for in the past, and what catches their eye.