The Market Veep Blog - Marketing Made Human

Top 7 Free B2B Lead Generation Software and Tools

Written by Bill Viau | August 28, 2020

Consumer-facing businesses weren’t the only ones impacted by the 2020 outbreak of the novel coronavirus. As the economy powered down to help fight the virus, B2B service companies found ice in their leads and holes burned into clients’ pockets. 

Solidarity and a positive mindset through these struggles have paid off, though. Now that the economy is reopening, we’re ready to make up for some lost time. The downtime has left budgets tight, though, so the best way to kickstart dormant B2B lead gen — and help your service company bounce back in a big way — might be with free lead generation tools.

Professional, paid B2B lead generation services are certainly powerful, but there are also tools out there that generate free leads with nothing but the minimal elbow grease it takes to set them up. Digital lead gen channels were already trending up before COVID-19. The changes we’ve seen in society since the crisis began have only made them more important.

Turn the recent increase in online activity into a recovery strategy with these free lead generation tools:

7 Free Lead Generation Tools For a Rapid B2B Recovery

Online lead generation for B2B services is multifaceted. Leads can come in through a variety of channels, including:

  • Email Marketing
  • Organic Search (via inbound content marketing)
  • Public Reviews
  • Client Referrals
  • Lead Magnets (gated content, blog/newsletter subscriptions)
  • Social Media

Assemble free tools to cover each of these bases and you’ll maximize the value of your efforts. Don’t worry — we’ve got you covered. Every one of them can be handled by at least one of the tools below!