Snapchat, Instagram, Twitter, LinkedIn, and Facebook are extremely vital parts of a modern marketer’s toolset. To expose your event to the right people, you’ve got to mix up your approaches a little. In this article, we’ll give you a few quick pointers on how each of these social media pieces can fit into your marketing puzzle, as well as some quick-and-dirty tips on how to use event marketing on social media.
As one of the newest social mediums, Snapchat is at times both frustrating and gratifying; informative and vague; a new spin on traditional video-based marketing.
One thing’s for certain: becoming “discoverable” on Snapchat is hard work. Because of this, you’ll want to be promoting your event and your Snapchat presence through more visible channels like Facebook, Twitter, and your company blog.
One of Snapchat’s most useful features for marketers is what’s called a Story. This is a collection of related Snaps that paint a larger picture of what’s going on at an event. The content included on your Story is available to you and your followers for a total of 24 hours. Use this as a sort of highlight reel to showcase the biggest and best parts of it.