But recent years have also ushered in a new series of industry trends, from smarter operating systems to the rise of e-commerce for manufacturers.
In 2022, B2B manufacturing e-commerce sales pulled in over $623 billion in the United States alone. Today we’ll take a closer look at why more manufacturers are taking their businesses online and explore how e-commerce could fit into your company’s overall sales strategy.
A recent report by PwC Global highlighted the “pressing strategic need for many companies to adapt and transform business models. But what exactly does that mean? The truth is that manufacturer e-commerce strategies can vary widely, depending on what a company sells and to whom.
Some industrial companies are embracing B2C or D2C e-commerce strategies as a means of cutting out traditional middlemen retailers. Rather than heading to their nearest hardware store, customers are now able to purchase anything from tools to building materials directly online.
For B2B companies, e-commerce for manufacturing often involves venturing into digital territories traditionally considered the realm of B2C entrepreneurs. No matter what form your e-commerce strategies may take, the goal is to provide customers with an easier, more efficient sales experience.