These days both sales and marketing are all about engagement.
Relationship-building and social presence leads to brand loyalty, which expands your company’s reach and feeds back into solidifying those relationships and presence.
Content marketing has adapted to these changes in the marketplace with the emergence of user-generated content.
User-generated content (UGC) - also called consumer generated marketing - is content created in collaboration with your audience. Its primary components include posing an invitation, receiving submissions, and publishing the results.
User-generated content can take many forms. It may include written testimonials from current or past customers or photos of your product being used in real life. It could involve the use of branded hashtags, or fan-created videos or songs.
There’s no limit to the creative ways that your users can generate content for your business, and often all you have to do is simply ask for it.