Yet only 32% of manufacturing marketers reported having a solid content marketing strategy.
Now is a great time to turn the odds in your favor by designing a winning strategy that can set your company apart from the competition. We’ll help you get started with a breakdown of everything you need to know to create a strong manufacturer content marketing plan from the ground up.
As with many great endeavors, successful content marketing for industrial companies begins with creating a solid plan. Content marketing for manufacturing is an inbound marketing strategy that works by attracting the right leads to your company with helpful, valuable content.
As opposed to traditional sales pitches, inbound marketing involves guiding potential leads through different stages of what marketers call the buyer’s journey. Understanding the goals associated with each can help you hone in on which stage of buyers you want to target with each piece of content.
Awareness: This is the stage where potential clients are beginning to become aware of a problem they want to solve. Your goal here is to help them put their finger on it by discussing different pain points that your company can help them address.
Consideration: By the consideration stage, the buyer has nailed down their problem and is on the hunt for the best way to solve it. This is where you can really focus on highlighting why your company has the best possible solution.
Decision: The decision state is where leads go to become customers. Your goal here is to make it as easy as possible for them to take the next step, whether it be scheduling a sales consultation or making their first purchase.