What makes a customer buy online? In fact, what makes them buy anywhere? The answer is more direct than you might think: sleek, simple, effective Calls to Action work best. In marketing, this term gets thrown around a lot. However, it’s not always clear what defines it.
Here are the core concepts behind what a CTA is, what it does, and why it’s so important to have them as part of your sales or lead generation arsenal.
Perhaps unsurprisingly, the metric for measuring a CTA is how well it calls your prospects to act. Whether you’re convincing them to click here, buy your product, or download a free ebook, chances are if you never ask your audience to take a specific action, they probably won’t end up taking it.
Building calls to action isn’t as simple as throwing a Buy Now! on a web page, though. For a CTA to have real converting power, it needs to have weight behind it. Generally speaking, your CTA needs to be paired with the following to really soar: