Marketing has become a must for start-ups and small to mid-sized businesses. Many are competing against businesses that have larger marketing budgets. Of course, marketing can get expensive for smaller businesses when they attempt to do it themselves.
Marketing also takes time, which is why many small to mid-sized businesses use a marketing agency. Leads need to be generated, nurtured and handed to a sales team before they start contributing directly to revenue.
When small to mid-sized businesses decide to do marketing with an in-house team, employees need to be sought out and hired. The salaries for employees in key positions can lead to obstructive overhead as well.